Lovers Launches 2nd Phase of 'Feel Good, Do Good, Give Good' Campaign

Lovers Launches 2nd Phase of 'Feel Good, Do Good, Give Good' Campaign

AUBURN, Wash. — Sexual wellness brand and retailer Lovers has launched the second phase of its philanthropic campaign for 2025, titled "Feel Good, Do Good, Give Good."

From May 1 through July 31, Lovers and their brand partners Evolved, Uberlube, Tantus, and Wicked will promote Trans rights and raise funds for the Transgender Law Center (TLC).

“This campaign follows a successful launch earlier this year, which raised over $50,000 for Planned Parenthood,” said a rep. “Lovers is continuing its commitment to giving back by collecting donations both online at loversstores.com and in all 40 store locations across California, Oregon, Washington, Texas, and Tennessee. One hundred percent of donations will go directly to the Transgender Law Center.

“In August 2024, Lovers surveyed its retail team to identify causes aligned with its brand mission as a judgment-free sexual wellness leader,” the rep added. “The result is a yearlong commitment to four nonprofit organizations supporting Reproductive Rights, LGBTQIA+ Advocacy, Comprehensive Sex Education, and Survivors of Domestic & Sexual Violence. Each quarter, Lovers donates $5,000 and collaborates with industry partners to amplify fundraising and awareness for each selected cause.”

For more information, click here.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

A Look at the Growing Business of Artificial Companions Powered by AI, Advanced Materials

Step into any adult expo or consumer forum thread today and the evidence is unmistakable: the sex doll category is in the middle of a full-scale transformation.

Orion Debuts 'Masturbator 09' From 'WYNE' Collection

Orion Wholesale has introduced Masturbator 09 from its What You Never Expected (WYNE) line.

Hankey's Toys Introduces 'Big Pop Mushroom,' 'Xtra-Small Series IV' Dildos

Hankey's Toys has debuted its Big Pop Mushroom dildo and the new Xtra-Small Series IV line of dildos.

Brent Aldon, Erik Vasquez to Co-Host Retail Edition of 2026 XBIZ Honors at Avalon Hollywood

Aneros Director of Sales and Marketing Brent Aldon and Sliquid VP of Marketing Erik Vasquez will co-host the 2026 XBIZ Honors, set for Jan. 11 at Avalon Hollywood in Los Angeles.

Kiiroo Introduces New Argenta Stroker

Kiiroo has debuted the new Feel Argenta stroker sleeve from its FeelStar line.

Howl Launches New 'Ambassador' Referral Program

Wellness brand Howl has launched its Ambassador referral sales program.

Womanizer Unveils 'Next Duo' Vibrating Air Pulse Massager

Womanizer has introduced its Next Duo vibrating air pulse massager.

Orion Debuts 'Double Vibrator' From Couples Choice Line

Orion Wholesale has introduced the Double Vibrator from its Couples Choice line.

Orion Debuts 1st Christmas Collection From Cottelli Lingerie Line

Orion Wholesale has introduced the first Christmas Collection from its Cottelli Lingerie line.

Honey Play Box Introduces 'Vibrosa' Egg Vibe

Honey Play Box is debuting its new Vibrosa app-controlled egg vibrator.

Show More