Lovense Reveals Results of 'Relationship Rut' Survey

Lovense Reveals Results of 'Relationship Rut' Survey

LOS ANGELES — Lovense has released the results of a survey asking 2,000 respondents if they felt their relationships were in a rut.

“One in four Americans is currently experiencing a relationship rut,” said a rep. “Even more telling — 26% say their partnership could use a refresh, underscoring the need for deeper connection and emotional intimacy.”

Twenty-four percent of those in serious relationships admit to fantasizing about other partners. Of those, 63% worry that these intimacy issues could eventually end their relationship. However, 62% are working on improving their communication, 43% are trying new experiences, and 11% are turning to technology to bring excitement back into the bedroom.

Lovense CEO Dan Liu commented on the findings.

“Technology is not about replacing human connection,” he said. “It's about enhancing it, keeping things fresh, and helping couples rediscover that spark — whether they’re together or apart.”

For more information, visit Lovense.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XR Brands Taps Josh Ortiz for Director of Education and Outreach

XR Brands has promoted sex educator Josh Ortiz to director of education and outreach.

XBIZ Expo Day 2: Education, Dialogue, Community

Day 2 of XBIZ Expo continued the event’s focus on education, collaboration and industry insights, with a packed schedule that balanced business-driven discussions with innumerable opportunities to network.

Pjur Rolls Out 2026 Marketing Campaign

Pjur has launched its multi-phase, integrated marketing campaign for 2026.

FirmTech Expands Global Distribution

FirmTech has expanded its global distribution across the U.K., Europe, and Asia.

XBIZ Expo Kicks Off With Buzz-Filled Show Floor

The 2026 edition of XBIZ Expo officially kicked off Friday morning on the mezzanine level of the Loews Hollywood Hotel, where prominent buyers and sellers mingled in the hopes of closing deals.

Paradise Debuts 'Illumination' Line

Paradise Pleasure Products has introduced its new Illumination collection of pleasure products.

Orion Debuts New Styles From 'Svenjoyment' Line

Orion Wholesale has released four new styles from its Svenjoyment undergarment line.

Viben Acquires Get Lucky, Mini Halo Brands

Viben has acquired the Get Lucky and Mini Halo pleasure product brands.

Paul Reutershan Joins National Sales Team

Paul Reutershan has joined the sales team at National Distribution.

Starship Introduces New Wellness, Pleasure Product Lines

Starship has debuted its new On My Mind lubricant line and Devil Got Bound bondage collection.

Show More