Lovense Reveals Results of 'Relationship Rut' Survey

Lovense Reveals Results of 'Relationship Rut' Survey

LOS ANGELES — Lovense has released the results of a survey asking 2,000 respondents if they felt their relationships were in a rut.

“One in four Americans is currently experiencing a relationship rut,” said a rep. “Even more telling — 26% say their partnership could use a refresh, underscoring the need for deeper connection and emotional intimacy.”

Twenty-four percent of those in serious relationships admit to fantasizing about other partners. Of those, 63% worry that these intimacy issues could eventually end their relationship. However, 62% are working on improving their communication, 43% are trying new experiences, and 11% are turning to technology to bring excitement back into the bedroom.

Lovense CEO Dan Liu commented on the findings.

“Technology is not about replacing human connection,” he said. “It's about enhancing it, keeping things fresh, and helping couples rediscover that spark — whether they’re together or apart.”

For more information, visit Lovense.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Satisfyer Signs On as Sponsor of XBIZ Honors After-Party

Satisfyer has enlisted as the sponsor of the XBIZ Honors after-party, a capstone celebration to the Pleasure Industry’s Biggest Night™.

Lovense 'Spinel' Vibrator Featured in Wired Review

Lovense's Spinel mini sex machine is featured in a new review on Wired.com.

Creative Conceptions Now Shipping Skins Sexual Health 'Kegels'

Creative Conceptions is now shipping the new Skins Sexual Health kegel balls.

Paradise to Host 'Happy Hour' Event at XBIZ Expo

Paradise Pleasure Products will host a special Happy Hour event during XBIZ Expo 2026.

Fleshlight, Ricky's Room Team Up to Launch New Product Line

Fleshlight and Ricky's Room have partnered to launch the new Fleshlight x Ricky's Room collection.

VVD Debuts Limited-Edition 'Rider Desire Black' Sex Machine

Pleasure brand VVD has introduced its limited-edition Rider Desire Black sex machine.

b-Vibe to Host 'Pottery & Sip' Event at XBIZ Expo

B-Vibe will host a “Mold Your Fantasy: A Pottery & Sip Experience” in partnership with Pot Studio LA during XBIZ Expo 2026.

LELO Toys Featured on Netflix's 'Emily in Paris'

LELO's Sona 2 Cruise and Soraya Wave appear in episode seven of the latest season of Netflix's "Emily in Paris."

Ball & Chain Debuts New 'Sex Dice' Game

Ball & Chain has introduced its Really Big Sex Position Dice game.

Wicked Sensual Care Debuts New Lube, Kits

Wicked Sensual Care (WSC) has introduced its first aloe-based lubricant and two new Adventure kits.

Show More