NEW YORK — Alicia Sinclair Rosen, founder and CEO of COTR, is featured in Amanda Chatel’s new Wired article, "Your Favorite Sex Toy Brand Might Go Under."
The article explores the impact of escalating tariffs on pleasure product manufacturers — a subject that XBIZ recently tackled as well.
COTR is the manufacturer behind the sexual lifestyle brands Le Wand, b-Vibe, and The Cowgirl, and as Rosen shares in the article, the company is taking a proactive and strategic approach that will allow it to navigate the volatile trade environment with caution and clarity.
“At Le Wand and b-Vibe, we're taking a measured approach to the tariff situation,” Rosen told Wired. “While our products are manufactured in China, meaning tariffs will certainly impact our cost structure, we've deliberately maintained sufficient inventory to give ourselves time to evaluate the situation properly.”
For more information on COTR, follow Rosen on X.com.
