Williams Trading Signs Distro Deal With Eden Novelties

Williams Trading Signs Distro Deal With Eden Novelties

LOS ANGELES — Williams Trading Co. has been named the exclusive U.S. distributor of pleasure brand Eden Novelties.

The deal includes the Bloomers, Glow, Kink, LOE, Lord of the Rings, and Wank the World collections.

“We are pleased to support this long-term successful Canadian brand here in the U.S. with our customer base,” said Williams Trading Director of Sales Scott D. “Our focus is on the top movers, which have been competitively wholesale priced to meet the needs of our dealers.”

For more information, visit WilliamsTradingCo.com.

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