Full Circle/Miami Distro Taps Briana Watkins for VP of Sales and Marketing

Full Circle/Miami Distro Taps Briana Watkins for VP of Sales and Marketing

LOS ANGELES — Full Circle/Miami Distro has hired industry veteran Briana Watkins as its new vice president of sales and marketing.

Watkins previously worked for Hustler Hollywood as head buyer, as well as with M.D. Science Lab and Pipedream Products. She is a three-time XBIZ Exec Award winner, taking home the trophy for Businesswoman of the Year in 2022, Account Executive of the Year in 2019, and Business Development Executive of the Year in 2016.

“Briana’s proven leadership, innovative approach to sales and marketing, and connections within the global pleasure industry make her an invaluable addition to our team,” said Full Circle/Miami Distro President Mike Savage. “We are confident her vision will drive growth, strengthen our partnerships, and elevate our brands to new heights.”

Added Watkins, “The adult retail biz is about making money while building strategic partnerships that feel like family. This isn’t just about transactions; it’s about creating partnerships that thrive, delivering real value, and bringing life back into every interaction.

“My focus is on catering to retailers' needs by thinking outside the box and offering tailored solutions that make doing business with us seamless and enjoyable,” Watkins added. “We have a clean slate and the opportunity to build the business the way we want — aligned with our principles, focused on customer relationships, and open to exploring untapped opportunities within and beyond our industry.”

For more information, visit ShopFullCircle.com.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

CalExotics Debuts 'Endless Summer' Vibe Collection

CalExotics has introduced its new Endless Summer collection of three vibrators.

Orion Expands 'Beau Coeur' Collection

Orion Wholesale has introduced four new pleasure products from its Beau Coeur collection.

Motorbunny Offers Accessories to Retailers at Wholesale Cost

Motorbunny has announced it is offering retailers travel accessories for its rideable sex machines and other pleasure products at wholesale prices for a limited time.

Besharam Makes 1st Appearance at 'Zepto Prom Night' Event

Besharam attended the annual Zepto’s Prom Night event in Mumbai for the first time.

Anastasia's Bedroom Introduces 'Lightly Loved Lingerie' Collection

Anastasia’s Bedroom, a Canadian-based online retailer, has debuted its Lightly Loved Lingerie collection.

LELO Debuts 'Surfer 2' Anal Plug

LELO has introduced its new Surfer 2 anal plug.

Our Erotic Journey Expands 'Cristal Collection' of Vibrators

Our Erotic Journey has introduced five new vibrators from its Cristal Collection.

Nice & Naughty Names Chris Fleiger Director of Operations

Michigan-based retail chain Nice & Naughty has appointed Chris Fleiger as its new director of operations.

XBIZ Retreat to Make Its Cabo Comeback Aug. 17-21

XBIZ Retreat will return to Cabo San Lucas Aug. 17–21, bringing together top LATAM retail buyers and pleasure product brands for a week of dealmaking and networking.

Orion Debuts 'Oral Fun' Vibrator Collection

Orion Wholesale has introduced its Oral Fun vibrator line.

Show More