LOS ANGELES — Wicked Sensual Care received three nominations for the 2025 XMA Awards in the categories Sexpert of the Year (Jessica Drake, resident sex educator and brand strategist, and Joan Price, senior sex authority) and Sex Lubricant of the Year (Jelle Plus).
“We are truly honored by the three nominations we have received at the 2025 XMA Awards,” said Drake. “I am very grateful to be nominated for Sexpert of the Year, a recognition I am proud to share with my extraordinary team, whose talent and dedication inspire me every day. Sharing urgently needed information about sexual health is not just a responsibility but also a privilege, as it has the power to change lives, build healthier communities, and create a more equitable world. This acknowledgment wouldn’t be possible without the incredible support of those who believe in our mission, and I want to express my sincere gratitude to everyone who took the time to nominate us. The encouragement and enthusiasm means the world to me.”
Drake added that the company is “delighted” over Price's nomination as well.
“Joan’s passion and expertise are unparalleled,” she continued. “Her partnership with Wicked Sensual Care reflects our shared commitment to making intimacy accessible, enriching, and deeply fulfilling for older adults. Through her advocacy and collaboration, we’ve been able to elevate conversations around senior sensuality and amplify the impact of simply Timeless, a product line created to nurture connections and enhance sexual wellness for people of every age.”
Finally, Drake enthused about Jelle Plus's nod from the XMA's.
“To see Jelle Plus recognized with a Sex Lubricant of the Year nomination is incredibly meaningful to us,” she said. “We extend our sincere thanks to everyone from our retail and distribution partners to our loyal customers for their support; it inspires us to continue developing resources and creating purposeful products that positively contribute to people's lives in the sexual health and wellness arena.”
The 2025 XMA Awards will recognize the best in the industry on Sunday, Jan. 19, at the historic Hollywood Palladium. In keeping with tradition, select award categories under Web & Technology, Pleasure Products, and Retail will be presented at the two editions of the annual XBIZ Honors ceremonies.
For more information about the XMA Awards, click here.
For more information about Wicked Sensual Care, click here.
