Wicked Sensual Care Receives 3 XMA Nominations

LOS ANGELES — Wicked Sensual Care received three nominations for the 2025 XMA Awards in the categories Sexpert of the Year (Jessica Drake, resident sex educator and brand strategist, and Joan Price, senior sex authority) and Sex Lubricant of the Year (Jelle Plus).

“We are truly honored by the three nominations we have received at the 2025 XMA Awards,” said Drake. “I am very grateful to be nominated for Sexpert of the Year, a recognition I am proud to share with my extraordinary team, whose talent and dedication inspire me every day. Sharing urgently needed information about sexual health is not just a responsibility but also a privilege, as it has the power to change lives, build healthier communities, and create a more equitable world. This acknowledgment wouldn’t be possible without the incredible support of those who believe in our mission, and I want to express my sincere gratitude to everyone who took the time to nominate us. The encouragement and enthusiasm means the world to me.”

Drake added that the company is “delighted” over Price's nomination as well.

“Joan’s passion and expertise are unparalleled,” she continued. “Her partnership with Wicked Sensual Care reflects our shared commitment to making intimacy accessible, enriching, and deeply fulfilling for older adults. Through her advocacy and collaboration, we’ve been able to elevate conversations around senior sensuality and amplify the impact of simply Timeless, a product line created to nurture connections and enhance sexual wellness for people of every age.”

Finally, Drake enthused about Jelle Plus's nod from the XMA's.

“To see Jelle Plus recognized with a Sex Lubricant of the Year nomination is incredibly meaningful to us,” she said. “We extend our sincere thanks to everyone from our retail and distribution partners to our loyal customers for their support; it inspires us to continue developing resources and creating purposeful products that positively contribute to people's lives in the sexual health and wellness arena.”

The 2025 XMA Awards will recognize the best in the industry on Sunday, Jan. 19, at the historic Hollywood Palladium. In keeping with tradition, select award categories under Web & Technology, Pleasure Products, and Retail will be presented at the two editions of the annual XBIZ Honors ceremonies.

For more information about the XMA Awards, click here.

For more information about Wicked Sensual Care, click here.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Debuts New 'Cleo Feather' Vibe

Pleasure brand Full Circle has introduced its new Cleo Feather Tickler vibrator.

Pjur Launches 'Toy' Line in North America

Pjur has announced its Toy series of wellness products will be available for purchase in the U.S. starting in September.

Orion Expands Cottelli 'Costumes' Line

Orion Wholesale has introduced two new outfits from its Cottelli Costumes line.

Harry Styles' Lifestyle Brand Enters Sexual Wellness Space With 'Pleasing Yourself' Vibe, Lube

Pleasing, the lifestyle brand founded by Harry Styles, has launched its first sexual wellness product line, Pleasing Yourself, featuring a double-sided vibrator and a silicone lubricant.

Tenga Names Kyrie Hara Sales Lead

Japanese pleasure brand Tenga has appointed Kyrie Hara as its new sales lead for Tenga USA.

Electric Novelties Expands 'Together' Collection

Electric Novelties has introduced four new items from its Together collection.

Motorbunny Debuts 'Grip' Stroker Attachment

Motorbunny has introduced its Grip stroker sleeve attachment for its sex machines.

SOS Distribution Names Jake Solorzano Account Executive

SOS Distribution has appointed Jake Solorzano as its new account executive.

Orion Debuts 'RC Flashing Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Flashing Butt Plug from its Anos line.

Two Texas Bills Restricting Sex Toy Sales Fail to Pass

Two bills aimed at restricting sales of sex toys have failed to pass the Texas state legislature during its 2025 session.

Show More