Byborg Seals Investment and Licensing Partnership With PLBY Group

Byborg Seals Investment and Licensing Partnership With PLBY Group

LOS ANGELES — Luxembourg-based Byborg Enterprises SA has finalized an investment and licensing partnership with Playboy parent company PLBY Group.

The LiveJasmin parent company initially signed an equity investment agreement with the iconic brand in October for 14.9 million newly issued shares of PLBY Group at $1.50 per share, along with a letter of intent to license content from PLBY at a rate of $20 million a year for 15 years, for a total of $300 million. That deal has now been made official with the signing of a definitive share purchase agreement and a long-term licensing agreement.

According to the agreement, Byborg will license PLBY digital IP and will operate key assets including Playboy Plus, Playboy TV, and the Playboy Club creator platform.

"Playboy is one of the largest and most recognizable brands in the world," noted Byborg Managing Director Andras Somkuti. "It has long been a leading lifestyle brand and the premium name in the NSFW space. By combining our advanced technology, innovative products, and management expertise with Playboy’s global recognition, we’re confident this partnership will be a game-changing success. We see tremendous potential to grow audiences, create new revenue streams, and develop innovative products that drive significant growth."

Added PLBY Group CEO Ben Kohn, “Partnering with Byborg Enterprises SA aligns the Playboy brand with a proven leader in premium online entertainment. Byborg brings a strong track record of expanding audiences, monetizing content, and leveraging cutting-edge technology to unlock new revenue streams. With Byborg’s 70 million daily visitors, I’m confident we’ll introduce the Playboy brand to broader and more diverse audiences than ever before.

"By licensing our brand and entrusting Byborg Enterprises SA to manage our adult legacy sites, linear TV channel, and Playboy Club creator platform, we can accelerate our shift to a more profitable, asset-light business model," Kohn added. "Once this transition is complete by June 30, 2025, we’ll be able to focus on growing our licensing operations and investing in our brand’s future."

For more information on Byborg Enterprises, click here.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pineapple Support, Stripchat to Host 'Navigating Thoughts of Suicide' Support Group

Pineapple Support and Stripchat are hosting a free online support group to help performers deal with suicidal ideation.

Plaiir Names Cade Maddox as Lead of Creator Relations

Networking platform Plaiir has appointed Cade Maddox as its new lead of creator relations.

Go.cam Launches 'One-Line Integration' Verification Solution

Go.cam has introduced a one-line code integration for age verification.

XBIZ Amsterdam to Debut 'Behind the Lens' Screening Series

XBIZ is pleased to announce the debut of “Behind the Lens,” a new screening series presenting discussions with noted directors, taking place at the upcoming annual European conference, XBIZ Amsterdam.

'White Rabbit' Party Headed for XBIZ Amsterdam

XBIZ is pleased to announce the White Rabbit Party, an XBIZ Amsterdam special event set to take place Wednesday, Sept. 3.

2025 XBIZ Amsterdam Speaker Lineup Announced

XBIZ is pleased to announce the release of the full speaker lineup for XBIZ Amsterdam 2025, the latest edition of Europe’s biggest adult industry conference, set to take place Sept. 2-5 at the Jakarta Hotel in Amsterdam.

Sara Jay, Dan Leal to Sponsor XBIZ Amsterdam Kick-Off Event

Sara Jay’s Wyde Syde Productions and Porno Dan Leal’s Market64 will co-sponsor the Bottoms Up Day Drinking kick-off event for XBIZ Amsterdam 2025 at Excalibur Café on Sept. 2, from 2-4 p.m. (CET).

AEBN Publishes Report on DP Trends

AEBN has published a report on DP and extreme penetration categories from its straight and gay theaters.

Free Speech Coalition Appoints Megan Stokes to Board of Directors

The Free Speech Coalition (FSC) announced today that it has appointed Megan Stokes to its Board of Directors.

FansRevenue Acquires DivaTraffic

FansRevenue has acquired web traffic service DivaTraffic.

Show More