LOS ANGELES — Gender-neutral athletic lingerie brand Virtue has announced that its Free the Cheeks campaign will take place on Election Day, Nov. 5.
Participants will include Alana Luv, Troy Edward, Athena Parisi, Edward Terrant, and Virtue founder Yotam Solomon, who will be available for interviews.
From 12-2 p.m. (EST), event organizers and participants will stage appearances at Times Square, J.K. Onassis High School, 53rd Street Library and a final 5th Ave. march to Rockefeller Center; the school and library locations host general election voting stations.
“The Free the Cheeks campaign is a cheeky celebration of freedom, fashion, honest conversations and self-expression, featuring the iconic Virtue genderless jockstrap, models and special guest XX,” said a rep. “The campaign encourages inclusivity and empowerment while celebrating the importance of voting on Election Day.”
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