LOS ANGELES — The digital ad campaign #HandsOffMyPorn will up its spend from $200,000 to $500,000, and run all-new pre-roll spots on male-centric websites like Barstool Sports, GQ, Men's Health and Bleacher Report.
In addition to previous spots that targeted young male voters in swing states largely through adult sites, the new ads, a rep said, “will burrow down further, and speak to the low-propensity male voters in those states that the Trump campaign is trying to turn out.”
According to #HandsOffMyPorn organizers, the demographics of porn consumers who will see these ads could make the difference in the 2024 election.
“Men are much more likely to watch online pornography than women,” the rep noted. “Younger men are the biggest consumers — among men aged 18-29, an impressive 44% had watched porn within the past month, while an even higher percentage, 57%, was observed among men aged 30-49. The demographic is one that Donald Trump is heavily targeting, especially those who don’t normally vote.”
The new, safe-for-work video ads feature Allie Awesome and Courtney Tillia. New, safe-for-work digital display ads feature Casey Calvert and Ryan Keely.
Awesome makes the case to young male voters that “if they don’t show up to vote against Project 2025’s backers, pornography will be completely criminalized, and everyone involved in making and distributing it will go to prison,” the rep said.
Calvert’s spot states, “This is it guys. Don’t sit back and let your rights disappear. Dig up that ballot that came in the mail, fill it out & turn it in — or go vote in person on Nov 5th!”
The Heritage Foundation-led Project 2025, drafted by several Donald Trump associates and former staffers, states, “Pornography should be outlawed. The people who produce and distribute it should be imprisoned. Educators and public librarians who purvey it should be classed as registered sex offenders. And telecommunications and technology firms that facilitate its spread should be shuttered.”