LOS ANGELES — Sexual health and wellness brand Hello Cake has acquired Trigg Laboratories, parent company of Wet personal lubricants.
"We are thrilled to join forces with Hello Cake, a brand that shares our steadfast commitment to product innovation and quality in the sexual health space," said Trigg Laboratories founder Michael Trigg. "This acquisition brings together our trusted Wet brand, first established in 1989, with Hello Cake’s fresh, modern approach to the market. We look forward to working with their team in this next chapter, empowering more individuals to explore their sexual wellness journeys."
Added Hello Cake CEO Hunter Morris, "This acquisition marks a significant milestone for Hello Cake as we continue to grow and redefine the sexual wellness category. Vertical integration gets us firmly to profitability. We will continue to deliver high-quality products at the accessible price points that consumers look for today."
For more information about Hello Cake, click here.
