HUNTINGTON BEACH, Calif. — XR Brands has named industry veteran Rob Phaneuf as its new director of sales and marketing.
Phaneuf was director of sales and business development at Pipedream Products for nearly two decades before joining XR. In his new role, he will report to XR President Rebecca Weinberg, and provide strategic sales leadership while spearheading marketing initiatives across multiple channels.
"Throughout his career, Phaneuf has consistently demonstrated his ability to connect with customers through dynamic product presentations, innovative marketing campaigns, and successful product launches that resonate in the marketplace," said a rep.
Phaneuf enthused about joining the pleasure brand.
"Rebecca and her team are building something special, and I’m excited and honored to be part of this growth," he said. "XR’s reputation precedes them as one of the top organizations in this sector, and I’m confident that we’ll continue to expand and deliver exceptional products and services to our customers."
Added Weinberg, "We’re thrilled to welcome Rob to XR Brands. His expertise, product knowledge and industry reputation are unmatched. Rob is known for his commitment to excellence, professionalism and of course his passion, and I have no doubt he will inspire and elevate our sales team."
For more information on the company, visit XRBrands.com.
