HUNTINGTON BEACH, Calif. — XR Brands has tapped industry veteran Roxana Mendoza as its new senior international sales executive.
Mendoza joins the company with over a decade of experience in the pleasure products industry, a rep noted, bringing “a wealth of knowledge and expertise in sales, marketing and visual merchandising to XR Brands."
"Throughout her career, Mendoza has demonstrated a remarkable ability to build long-lasting relationships with key accounts, earning a reputation for her charismatic charm and dedication to exceptional customer service," the rep said. "Her strategic vision and passion for the industry will play a vital role in driving XR Brands’ growth and expanding its global presence, and the company is confident that her leadership and insights will contribute significantly to its ongoing success."
Mendoza is originally from Peru, fluent in Spanish and has extensive travel experience throughout Europe, Australia and Latin America, which she will leverage to engage a diverse range of clients and markets, the rep added, noting that Mendoza's track record includes “successful collaborations with some of the industry’s leading retailers, positioning her as a trusted partner to her clients and a familiar face to everyone.”
Mendoza enthused, “I am thrilled to join Rebecca Weinberg and the talented team at XR. They have an amazing culture over here, and I look forward to leveraging my experience and skill set to enhance our international sales efforts and build strong partnerships around the globe. I can’t wait to hit the ground running and share the excitement with everyone!”
XR Brands President Rebecca Weinberg added, “Roxana brings so much to the table, and we’re ecstatic to have her on board. We’re building something special to support our retail partners overseas, and Roxana’s extensive experience and proven success in the industry align perfectly with our vision for growth. We believe her leadership will be key in strengthening our global reach and fostering deeper connections with our partners around the world.”
Mendoza can be reached at roxanam@xrlllc.com. For information about XR Brands, click here.
