HILLSBOROUGH, N.C. — Lewis Broadnax has been tapped to serve as the new president of PHE, Inc., the parent company of Adam & Eve.
Broadnax is the former VP of alcohol beverage company Sazerac; and previously served as a senior director of ecommerce and digital marketing at Reynolds American and as executive director of ecommerce and digital marketing at Lenovo.
“Lewis’ track record speaks for itself,” said David Groves, PHE's former president. “We knew he was the perfect fit when we met him, and we feel confident he is the right person to take Adam & Eve to the next level of growth and expansion.”
Broadnax said, “Adam & Eve is an extraordinary company that has been at the forefront of the industry for over 50 years. I am proud to have the opportunity to work alongside the talented and dedicated employees of PHE, Inc. I look forward to driving innovation and expanding our diverse range of products for both our existing and new adult customers across the globe.”
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