Cassie Pendleton Rejoins Wicked Sensual Care as Director of Business Development

Cassie Pendleton Rejoins Wicked Sensual Care as Director of Business Development

LOS ANGELES — Wicked Sensual Care (WSC) has brought former employee Cassie Pendleton back as its new director of business development.

"Her re-addition strengthens the company’s leadership team as it continues to innovate and expand in an evolving sexual health marketplace," said a rep.

Pendleton will collaborate with Director of Marketing and Product Development Jessica Drake, Global Senior Account Executive Nicole Talley, US and Latin America Account Executive Johanna Weston and Director of Operations Geoff Aran.

"We are thankful to have Cassie back, as her exceptional skills and deep passion for our brand mission perfectly complement the dynamic, passionate, and innovative qualities of our current team," said WSC founder and President Steve Orenstein. This powerful synergy will not only enhance our ability to create products that meet market needs but also strengthen our retail and distributor partnerships, driving even greater success across all aspects of our business."

Added Drake, "With Cassie’s return, our team is stronger than ever. Cassie brings a wealth of experience and fresh perspectives that perfectly complement the progressive path we’re on. We’re continually learning and we pledge to create purposeful products that are not just inclusive but also have broad market appeal while addressing emerging consumer needs. Having Cassie as a colleague and creative partner brings a much more cohesive feeling of unity to the brand, and I’m so excited for what’s to come."

Pendleton enthused about rejoining the company. 

"I couldn’t be more thrilled to rejoin a team that not only shares my enthusiasm but is also deeply committed to innovating the sexual health and wellness category as a whole," she said. "Wicked Sensual Care’s dedication to inclusivity and innovation is truly unmatched. I’m eager to bring my passion for ingredients and creative energy to the table, driving projects that are set to redefine industry standards. With my focus on delivering strong results for our distribution and retail partners, I’m confident we’ll achieve successes that elevate our brand and truly connect with our customers."

For more information, visit WickedSensualCare.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Debuts New 'Cleo Feather' Vibe

Pleasure brand Full Circle has introduced its new Cleo Feather Tickler vibrator.

Pjur Launches 'Toy' Line in North America

Pjur has announced its Toy series of wellness products will be available for purchase in the U.S. starting in September.

Orion Expands Cottelli 'Costumes' Line

Orion Wholesale has introduced two new outfits from its Cottelli Costumes line.

Harry Styles' Lifestyle Brand Enters Sexual Wellness Space With 'Pleasing Yourself' Vibe, Lube

Pleasing, the lifestyle brand founded by Harry Styles, has launched its first sexual wellness product line, Pleasing Yourself, featuring a double-sided vibrator and a silicone lubricant.

Tenga Names Kyrie Hara Sales Lead

Japanese pleasure brand Tenga has appointed Kyrie Hara as its new sales lead for Tenga USA.

Electric Novelties Expands 'Together' Collection

Electric Novelties has introduced four new items from its Together collection.

Motorbunny Debuts 'Grip' Stroker Attachment

Motorbunny has introduced its Grip stroker sleeve attachment for its sex machines.

SOS Distribution Names Jake Solorzano Account Executive

SOS Distribution has appointed Jake Solorzano as its new account executive.

Orion Debuts 'RC Flashing Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Flashing Butt Plug from its Anos line.

Two Texas Bills Restricting Sex Toy Sales Fail to Pass

Two bills aimed at restricting sales of sex toys have failed to pass the Texas state legislature during its 2025 session.

Show More