Svakom Showcases 5-Meter Vibrator at Pride Amsterdam

LOS ANGELES — Svakom showcased a 5-meter model of its new thrusting anal vibrator, Jordan, at Pride Amsterdam.

The novelty item was imprinted with “Explore Uranus” and made an appearance at the event's Canal Parade.

“Supporting pride has always been important for us, and when the opportunity came up to do it together with our partner Easytoys, we of course said yes,” said Svakom regional director for Europe Hannes Hultman. “The theme of this year's pride was ‘together,’ which fits us perfectly as the word 'svakom' means ‘together/for everyone.’

“This toy represents our dedication to promoting pleasure for all and encouraging exploration without judgment,” Hultman added. “Jordan was selected for its innovative design and the way it pushes the boundaries of traditional pleasure products, making it the perfect symbol for an event focused on inclusivity and acceptance.”

For more information, visit Svakom.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Playful Icebreakers Spark Serious Business for Miami XBIZ Retreat Attendees

From a casual welcome reception at Miami’s Grand Beach Hotel to a creative speed networking session to break the ice, candid panels and dozens of creative in-suite product displays, the first two days of XBIZ Retreat blended business, connection and just the right amount of fun.

A Look at What's Driving the Booming Demand for Imagination-Inspired Sex Toys

It’s a tale as old as time. In childhood, we are captivated by fantasy stories that allow us to escape into a world of make-believe, where anything is possible. For adults, fantasy can also shape sensual experiences, allowing people to be whoever they want, do whatever they wish and go wherever they desire through role-playing — and an expanding array of imagination-inspired pleasure products.

Frank Lawrence Launches Crowdfunding Campaign for 'Vibrating' Tarot Cards

Publisher/artist Frank Lawrence has launched a crowdfunding campaign to fund his Vibrating Tarot deck.

Sportsheets Expands Sex & Mischief 'Lace' Collection

Sportsheets has added ten new styles to its Lace collection by Sex & Mischief.

Orion Debuts 'Showers to Orgasm' Vibe From You2Toys Line

Orion Wholesale has introduced its new Showers to Orgasm vibrator from the You2Toys collection.

Lovense Launches 8th Online 'Global Orgy' Event

Lovense's eighth annual Global Orgy event will take place on X.com May 24-25, at 8 p.m. (EDT).

Fleshlight Debuts Ebony Mystique Stroker

Fleshlight has introduced its new Ebony Mystique Pro stroker, Goddess Land.

Sigafun Debuts AI Sex Doll

Pleasure brand Sigafun has added its first AI model to its Hybrid Series of sex dolls.

Lifelong Merchant Services Adds New Team Members

Point of Sale (POS) provider Lifelong Merchant Services has added industry veterans Megan Abbatelli and Cam Jennings to its team.

Male Power Adds 'Spartacus' to 'Fetish' Collection

Male Power has introduced the new Spartacus design to its Fetish collection.

Show More