Indian Pleasure Product Industry Surveyed in New Documentary 'Bad Toys Inc.'

Indian Pleasure Product Industry Surveyed in New Documentary 'Bad Toys Inc.'

MUMBAI, India — “Bad Toys Inc.,” a 45-minute program surveying India's pleasure product industry, will debut Friday on Indian streaming platform DocuBay.

The new documentary, airing on the IN10 Media Network-owned platform and produced by Black Iris, will “offer a peek into the country’s evolving attitudes towards pleasure products,” a rep commented.

“Bad Toys Inc.” features interviews with sexologist Dr. Prakash Kothari and leading players in the Indian sex toy market, including Besharam’s Raj Armani, and emerging sex toy startups like Sangya Project, That Sassy Thing and LoveTreats.

In the documentary, Armani explains that “the toy is merely a piece of rubber or silicone — it is your imagination, what it makes it out to be.”

According to Variety, the program will “delve into regional preferences, consumer stories and industry insights” as well as touch on “legal aspects and historical context of pleasure accessories in India.”

DocuBay COO Girish Dwibhashyam told Variety that “Bad Toys Inc.” is “a novel viewing experience that uncovers surprising facts about the Indian market,” while producer Richa Sahai noted “the challenges and excitement of creating content on this taboo topic.”

"Bad Toys Inc." will also stream on Amazon Prime.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Expands 'My Buddy' Anal Plug Collection

Full Circle Brands has added three new vibrating anal plugs to its My Buddy line.

BMS Factory, Calvista Sign Distro Deal for Australia, New Zealand

Canadian pleasure brand BMS Factory has signed an exclusive deal with Calvista for distribution in Australia and New Zealand.

Nalpac Acquires Holiday Products

Nalpac has acquired Chatsworth, California-based adult distributor Holiday Products, expanding its West Coast presence.Nalpac adds Holiday to its distribution network after previously acquiring Tempe, Arizona-based boutique distributor Entrenue in 2023.

Full Circle Expands 'Sparkle' Plug Collection

Full Circle has expanded its Sparkle line of jeweled anal plugs with Sparkle Ultra and “Sparkle Shroom.”

Orion Debuts 4 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with four new styles.

Sexual Wellness Company 'Wild Brands' Officially Launches

Briana Watkins has officially launched a new, female-led sexual wellness company, Wild Brands.

Orion Expands 'Cotelli Bondage' Line

Orion Wholesale has expanded its Cotelli Bondage collection with five new outfits.

Kheper Releases New 'Adult A...Z' Couples Game

Kheper Games has released its new Adult A...Z party game.

LATAM in Focus: A Look at the Trends Shaping Latin America's Pleasure Products Market

Across Latin America, pleasure shoppers are looking for innovation, but winning their business requires brands to balance aspirational qualities. Consumers are watching every dollar — or peso, Brazilian real, Peruvian sol, etc. — as tariffs, exchange rates and import costs push retail prices upward.

Nobü Adds to 'Essentials' Collection

Nobü has expanded its Essentials collection with three new vibrators.

Show More