Williams Trading Rolls Out 'Christmas in July' Sales Event

Williams Trading Rolls Out 'Christmas in July' Sales Event

PENNSAUKEN, N.J. — Williams Trading Co. is rolling out its fourth-annual "Christmas in July" sales event offering brick-and-mortar retailers a 5% discount on their entire invoice from today through Thursday, July 25 at 3 p.m. (EDT).

The flash sale applies to over 17,000 items that WTC carries. All brick-and-mortar dealers with an account in good standing are eligible to participate. The 5% discount will be deducted from the invoice total.

“Historically, the 'Christmas in July' event has always done amazingly well, and this will be the fourth year offering this special summer event,” said Scott D, director of sales and marketing. “Our customers' responses were outstanding in the past, loving the opportunity to be able to save on everything in our warehouse, especially with the slower summer season, we decided to bring it back this year.  This sale is perfect for retailers to take advantage of their savings to stock up on every brand, or simply earn a a bonus discount during this slower sales period to help with store margin."

Quantities will be fulfilled at the discretion of WTC, and back orders will not be available.

For more information, contact a sales representative at 800-423-8587 or visit Williams Trading online.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Electric Novelties Names Rob Phaneuf VP of Sales and Marketing

Electric Novelties has appointed adult industry veteran Rob Phaneuf vice president of sales and marketing, effective immediately.

Beisar Introduces 'Black-White Faunus' Thrusting Vibrator

Beisar has debuted its new Black-White Faunus thrusting fantasy vibrator.

Eldorado Introduces 'Dr. Tush' Anal Plug Sets

Eldorado Trading has debuted the new Dr. Tush line of anal plug sets.

Pjur Introduces 'Intimate Flavors' Oral Gel From 'Nature' Line

Pjur has debuted its Intimate Flavors Oral Delight Gel from its Nature line.

Lovehoney Group, Svakom Sign Licensing Agreement for Technology Exchange

Lovehoney Group and Svakom have entered into a licensing agreement to exchange intellectual property.

Screaming O Debuts 'Ride the Pickle' Pleasure Ring

Screaming O has introduced its new Ride the Pickle vibrating C-ring, part of its food-themed collection.

Williams Trading Founder Bob Pyne Sr. Passes Away at 88

Bob Pyne Sr., founder of Williams Trading Co. and adult industry pioneer, has passed away at the age of 88.

Beisar Introduces 'E-Stim Anal' Collection

Beisar has debuted its new E-Stim collection of anal pleasure products.

Hankey's Toys Debuts UnicornHorn48 Silicone Lifecast Dildo

Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of creator UnicornHorn48.

Rouge Opens US-Based Warehouse

U.K. pleasure brand Rouge has expanded into the United States with a new U.S.-based warehouse.

Show More