LOS ANGELES — Sexual wellness brand Playground is expanding its retail presence as its now available at Target following its first institutional round of funding that reached its goal of $2 million.
According to Femtech Insider, the oversubscribed funding round was led by Palm Tree Crew Holdings, Fourward Ventures, Goddess Fun+d, and Amboy Street Ventures, and also included participation by sexual wellness influencers Dr. Emily Morse of “Sex With Emily” and Alex Cooper of “Call Her Daddy.”
“We’re immensely excited to partner with a national retailer who shares our mission to bring better wellness to its customers,” said Playground CEO Catherine Magee. “Playground’s line of clean and healthy intimacy products is formulated with good-for-you ingredients and packaged to evoke confidence instead of shame. We’re thrilled to bring our brand of taboo-free fun that emphasizes health to the sexual enhancement aisle for today’s modern couple and woman.”
Carli Sapir, founding partner of Amboy Street Ventures, credited Playground for resonating with female consumers and championing a health-centric approach to pleasure.
“With our shared goal of lifting the stigma surrounding women’s health and ushering forward a new world of inclusive wellbeing, there are incredible synergies to our partnership,” Sapir said.
Playground’s FDA-approved lubricants are tested for vaginal safety and have undergone consumer clinical trials.
