FORT LAUDERDALE, Fla. — Lucom USA has teamed up with enhancement strip brand The Goat as master distribution partner and selling arm for its products.
Lucom USA CEO Richie Harris will be working with The Goat owner Michael Fox, who launched the brand two years ago, as well as new VP of Sales Zeke Candelaria, to maximize the brand's reach and explore further opportunities.
An industry veteran, Harris’ track record goes back to the 1990s and includes successes like introducing pjur and Bathmate to the North and South American markets, founding the Rock Solid cock ring brand, and expanding the popular PWD Rush brand.
“Strips are are more efficient and faster-acting, with less side effects compared to pills,” Harris explained. “The supplement capsule class is very crowded and strips are a new subclass in this important category. Quality, a sane retail price point and healthy margins make The Goat a smart addition to any store’s assortment.”
In addition to its enhancement strips, The Goat is positioned to launch other brands in the growing class of enhancement products, a rep added.
The Goat will be featured at the upcoming spring edition of XBIZ Retreat, unfolding May 13-18 at the beachfront Grand Miami Beach Hotel.
For more information, visit GoatStrip.com.
