LOS ANGELES — IMC's AdultPrime Network has launched a new softcore portal, Adult-Prime.com.
The new domain features a non-nude, SFW tour for the paysite network.
"The tour features sexy and suggestive pictures, which are never nude or depicting hardcore actions," said a rep. "This makes promotion possible for a large range of non-explicit sites, for example social media, and also protects minors from content that they should not see."
IMC CEO Roald Riepen elaborated about the new site.
"In the current climate the need for something less explicit is getting bigger and bigger," he said. "A product that is way less ‘in your face’ and a ‘classier’ way of presenting the goods. In essence we still offer hardcore pornography, and we are a porn company. That does not mean we should look away from how a big part of the population portrays our industry, and try to learn and reconsider what we are doing and how we present ourselves."
For more information, visit Adult-Prime.com.