OnlyFans CEO: 'We're Very Proud of Our Adult-Content Creators'

OnlyFans CEO: 'We're Very Proud of Our Adult-Content Creators'

LONDON — The Financial Times has published an interview with OnlyFans CEO Keily Blair, in which she discusses the popular creator platform and her current vision for the company, and explicitly states that the company is “very proud” of its adult content creators.

In the interview, Blair told the Financial Times’ Cristina Criddle that OnlyFans is “an incredible UK tech success story.”

As XBIZ reported, Blair served as OnlyFans’ chief strategy and operations officer from early 2022 until last July, when she was appointed CEO following the departure of previous chief exec Ami Gan.

Blair says in the piece that her mission following Gan’s brief tenure was consolidating what the company had built and thinking about future opportunities.

“For us, obviously we’re very proud of our adult-content creators, but it’s making sure that we also open up to other creators, so we’re doing new verticals,” she states.

Blair was previously a cyber, privacy and data specialist at the law firm Orrick, Herrington & Sutcliffe, and serviced OnlyFans as a client before joining the company.

“We’re so unusual because we’re a UK tech success story,” Blair tells the Financial Times. “Whenever I talk about the business, everyone automatically assumes that we’re based in the US. We’re happy to say, actually, we founded it in the UK, we’re still solidly in the UK, that’s where the majority of our exec team lives. We’ve paid out over $15bn to creators since we started, and that’s increasing year on year. We continue to grow. We’ve done the Financial Times’ Fastest-Growing Companies in Europe ranking two years in a row.”

Blair adds that although some originally wondered whether OnlyFans’ rise would prove to be only a pandemic bubble, the company’s ongoing success has proven that is not the case.

“The company is also capable of doing so much for creators,” she says. “That’s what excites me about the job. Also, with my background in cyber and privacy and online safety, there’s a nerdy part of me that really enjoys the challenging landscape that tech companies face at the moment. I think I can help to reduce some of the risk that’s inherent in running a tech business, especially one that is open and honest about allowing adult content.”

During the interview, Blair discusses how OnlyFans is tackling compliance with the U.K.’s new Online Safety Act, citing the “constantly moving landscape” of online safety.

“We’re already being regulated by Ofcom under the video-sharing platform (VSP) regulation. That means we’ve got a jump-start on, frankly, a lot of other people, because we’ve already got a 100 per cent verified creator and user base and we’re already an over-18s platform — we already check ID, we already do all those things.”

Tackling the ‘P-Word’

In the course of the interview, the Financial Times interviewer presses Blair on terminology. 

“Would you call yourself a porn site?” Criddle asks.

Blair replies, “No: we’re a site that hosts adult content, but we also host a variety of other content ... Creators are able to create whatever content they choose to, as long as it’s within our terms of service.”

“I just wonder why you use the term ‘adult’ rather than ‘porn,’” Criddle persists.

Blair then explains that “porn” can be a pejorative term.

“We’ve done an awful lot to try and help adult-content creators to have a safe space on the internet and be treated with respect,” she says. “That’s the reason why I don’t tend to use the P-word.”

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Texas Resumes AV Lawsuit Against Aylo Following SCOTUS Decision

A district court judge in Texas has unfrozen the state’s $1.6 million lawsuit against Aylo for allegedly failing to comply with age verification requirements, Bloomberg Law is reporting.

JuicyAds Wins Trademark Infringement Case Against Fraudulent Domain

JuicyAds has won its World Intellectual Property Organization (WIPO) case against a website using a similar domain to impersonate the company's site and defraud customers.

Anissa Kate, Jordan Starr Top AEBN for Q2 of 2025

AEBN has published its top-selling stars for the second quarter of 2025, with Anissa Kate landing atop the leaderboard for straight theaters and Jordan Starr heading up the gay rankings.

AEBN Reveals Eva Maxim as Top Trans Star for Q2 of 2025

AEBN has published its top trans stars list for the second quarter of 2025, with Eva Maxim landing atop the leaderboard.

France Reinstates Age Verification Rule for EU Sites

France’s highest court, the Council of State, on Tuesday reinstated age verification rules for EU-based sites under the country’s Security and Regulation of the Digital Space (SREN) law, ruling in favor of the French government and against Hammy Media.

Whisper Fans Joins Pineapple Support as Supporter-Level Sponsor

Whisper Fans has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Utherverse Launches 'Red Light Center' Virtual World

Virtual reality and metaverse technology company Utherverse has launched its new virtual world, RedLightCenter.io.

European Commission Approves AV Guidelines, Unveils Prototype App

The European Commission on Monday released its final, approved guidelines for protecting minors online under the EU’s Digital Services Act (DSA) and made public a “white label” age verification app intended to help sites and platforms comply with age verification rules under the DSA.

Show More