LAS VEGAS — Oxballs will introduce its new Oxjok line of apparel at the Altitude Intimates show in Vegas later this month.
"Oxjok apparel has 15 years of our design experience making the best toys, with the coolest details our design team could imagine, in jocks so new, so well thought out that guys will be as impressed by what we offer to cover their crotch as they are with our toys they put on their junk," said a rep. "Oxjok jocks use the best quality materials with impeccable build quality — our customers play harder so we made our jocks stand up to their high expectations. Elastics that are plush but thicker, with the right stretch, the right feel. Straps that lift a guy's butt without crushing his junk."
The labels and elastics feature "dongles" — 3D, rubbery embossed labels with clear branding.
"This kind of detail show up loud in retail shops and stores, on websites, at events, and on social media — exactly what the Oxballs customer already wants to see from our gear," the rep added. "It’s bold and iconic Oxballs style.
"We put snarky, funny, cool details everywhere — many the customer will discover over time and will definitely make them smirk," the rep continued. "We embroidered sexy phrases on the rear waistband right over the peak of a guy's butt that repeats in words the type of play the guy that chose that jock would want to display."
Oxballs will debut Oxjok in booth 436 at Altitude Intimates, Feb. 25-28.
For more information, visit Oxballs.
