MUMBAI, India — Johnny Sins and Bollywood star Ranveer Singh co-star in a new ad for Indian sexual health company Bold Care, which was unveiled Monday.
The ad parodies popular Indian TV dramas of the “saas bahu” genre, with everyone wearing traditional garb, including Sins, who plays Singh’s brother and wears a kurta.
The ad, the New Indian Express described, “shows a woman complaining to Ranveer about his brother, portrayed by Sins, who struggles with erectile dysfunction.”
The Times of India said the commercial promotes sexual health “in a very desi, cheesy way” and noted that online commenters referred to the Sins-Singh team-up as part of “the multiverse of madness.”
The ad promotes the tag #TakeBoldCareOfHer, which is the slogan of the company. Singh co-founded Bold Care.
“We are creating the easiest way for Indian men to get straightforward, authentic and effective solutions for their health concerns,” said a rep.
To watch the commercial, visit Bold Care’s YouTube channel.
