Wicked Sensual Care Nabs 2024 XBIZ Award

LOS ANGELES — Wicked Sensual Care has scored the 2024 XBIZ Award for Sex Lubricant Company of the Year.

This is the second consecutive year for the company to win in this category.

"We sincerely appreciate this recognition from XBIZ," said president/owner Steve Orenstein. "To receive this award two consecutive times truly speaks to the dedication and skill of our entire team. Their hard work has been a pivotal factor in our success from the beginning. We want to express our heartfelt gratitude to our loyal customers, retail partners and distribution partners who have been unwavering companions on this journey with us.”

Wicked Sensual Care’s brand strategist/resident sex educator jessica drake enthused about the win.

“Receiving this award for two consecutive years is a testament to our amazing team, as well as the collaborative efforts of our distribution partners, retailers and industry friends,” said drake. “Together, we’ve demonstrated the ability to pivot, adapt and broaden our product lines to align with the needs of our customers. This achievement not only highlights our commitment to excellence but also underscores the strength of our collective passion for delivering purposeful products and shame-free, pleasure-based education.”

For a complete list of 2024 XBIZ Awards winners, click here

For more information, click here.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Blush Introduces 2 New Vibrating Wands

Blush has debuted two new oscillating wand vibrators, Juno and Sage.

XBIZ Retail Retreat Miami Set for May 4-8

The summer edition of XBIZ Retreat Miami will take place May 4-8, welcoming attendees back to the Grand Miami Beach Hotel’s oceanfront setting and marking the latest installment of the all-inclusive, invitation-only B2B retail event.

Orion Expands 'Beau Coeur' Collection

Orion Wholesale has introduced five new pleasure products from its Beau Coeur collection.

Orion Debuts 'Masturbator 11'

Orion Wholesale has introduced Masturbator 11 from its What You Never Expected (WYNE) line.

Tenga Debuts 2 New Vibrating Cock Rings

Pleasure brand Tenga has introduced its new paiRING and paiRING+ vibrating cock rings.

Calvista Now Shipping 'Romp' Line From WOW Tech

Calvista has reintroduced WOW Tech’s Romp line of pleasure products to the Australian and New Zealand markets.

OTouch Debuts 'Inscup 4' Stroker

OTouch has introduced its Inscup 4 masturbator.

Full Circle Introduces 2 New Display Planograms

Full Circle has debuted new display planograms for its jewelry line and its bullet vibe collection.

Creative Conceptions Debuts 'Skins' Non-Latex Condoms

Creative Conceptions has introduced the new Skins line of non-latex condoms.

Rouge Group Taps Sean Macauley for Global Sales Manager

U.K. pleasure brand Rouge Group has appointed Sean Macauley as its new global sales manager.

Show More