NAPA, Calif. — Vibratex, maker of the Magic Wand, has hired industry veteran Sarah Tomchesson as its new director of marketing.
In her previous roles, Tomchesson managed stores, as well as outreach, education programs and business operations for both the Babeland and Pleasure Chest retail chains. She has also operated Damiana Productions, a consultancy providing digital content and brand marketing strategy to clients such as Lovehoney, Fun Factory and b-Vibe, among others, and is a certified sex educator, podcaster, and LGBTQIA+ rights advocate.
"As a larger-than-life brand, Magic Wand deserves to be guided by someone very special," said Vibratex CEO Ken Herskovitz. "To say Sarah is well-suited for this role is a substantial understatement. We’re all thrilled for the opportunity to work with her."
Tomchesson enthused about becoming a member of the company.
"I could not be more pleased to join the Vibratex team," she said. "This opportunity to help shape the ongoing legacy of Magic Wand, one of the most iconic brands in the industry, is an absolute honor."
For more information, visit TrueMagicWand.
