MONTREAL — Adult Time has named Leana Lovings its newest brand ambassador.
Along with promotional and ambassadorship commitments, the deal includes a creative collaboration with Adult Time CCO Bree Mills across the studio's brands.
“It’s been a remarkable ride with Adult Time this year, and over the time that our collaborations built up this bond, I learned what it means to work with amazing creatives and an amazing crew," Lovings said. "Adult Time stands for something bigger than one person, and being able to represent that image is humbling."
Mills enthused about signing Lovings as a brand ambassador.
"As we look to expand our program, we want to embrace 'brand ambassadorship' as an ongoing business-to-business relationship with top performing talent we work with versus a traditional talent contract," Mills said. "This approach emphasizes the collaborative nature of working together to amplify our brands and a fantastic opportunity to innovate the way studios engage with talent and our audience."
For more information, visit AdultTime.
Follow Lovings on X.com.
