MONTREAL — Adult Time has launched a new awareness campaign, “Consent is Sexy!” emphasizing the importance of communication during sex, as well as consent in the industry.
The initiative is part of Adult Time’s ongoing commitment to championing consensual content creation and fostering a culture of respect and empowerment in every aspect of its work, a rep said.
“Consent is Sexy!” will feature a PSA on Adult Time’s Performer Center webpage, as well as other key promotional platforms, as a means to resonate with both the industry and wider mainstream audiences.
Chief Creative Officer Bree Mills said, “Thank you to all the participants who submitted their testimonials and have helped us shine a light on this very important topic. We have such an opportunity as a community to let our best practices and years of experience navigating communication and consent be a source of positive influence over those who follow us and watch our content.”
For more information, visit Adult Time’s Performer Center page.
