Tonga Acquires CLS Healthcare

Tonga Acquires CLS Healthcare

AXEL, The Netherlands — Tonga BV has acquired pleasure brand CLS Healthcare BV, including brands Condoomfabriek and Willie.nl.

"As a result, among others, the brands Willie.nl, Willie Homeparties and Condoomfabriek are now owned by sisters Melanie and Stephanie de Jonge, directors of Tonga BV since Nov. 15, 2023," said a rep.

Melanie de Jonge enthused about the acquisition.

"We are extremely happy to be able to expand Tonga BV further with the help of CLS Healthcare's brands and expertise," she said. "There has always been a strong bond and cooperation between the two companies from the very beginning of Willie.nl. This acquisition, therefore, marks another milestone in the history of Tonga BV and CLS Healthcare BV. Both companies share a common vision for the future, focused on improving the customer experience and growing the product portfolio."

Jacqueline Texidor and Florian Albers, the now-former owners of CLS, echoed de Jonge's excitement.

"For 15 years, we have built reliable, strong brands such as Willie.nl and Willie Toys, where customer experience, quality and pleasure were the most important for us," they said. "Melanie and Stephanie share this vision of entrepreneurship and I am therefore very proud that they will take our brands to the next level with a lot of new energy. We wish them huge success and entrepreneurial fun in the coming years and we are sure that they will give many more customers a wonderful experience with erotic items."

For more information, visit TongaBV.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Holiday Products, Sweetums Sign Distro Deal

Holiday Products has signed a distribution deal with wellness brand Sweetums.

Orion Expands Cottelli 'Accessoires,' 'Party' Lines

Orion Wholesale has introduced seven new pieces from its Cottelli Accessoires line and one from its Party collection.

ProDx Health Launches Affiliate Program

ProDx Health has launched an affiliate program for creators and other members of the adult industry that promote its home-collection testing kits.

Lovense 'Ferri' Spotlighted on Wired.com

Lovense’s Ferri has been spotlighted on Wired.com.

Orion Debuts New Style From Cottelli Lingerie

Orion Wholesale has added a new style from its Cottelli Lingerie line.

JO Debuts Stroker-Optimized Lube

JO has introduced its new Stroker Lube, engineered for use with strokers and sleeves.

Lightning Star World Debuts Aubrey Kate Stroker, Dildo

Pleasure brand Lightning Star World has introduced its new Aubrey Kate Collection.

B-Vibe '360 Plug' Spotlighted on Wired.com

B-Vibe’s 360 Plug has been spotlighted on Wired.com.

Honey Play Box, Planned Parenthood Arizona Partner for 'Just the Tip' Wellness Workshop

Honey Play Box and Planned Parenthood Arizona recently partnered for “Just the Tip: A Pleasure-Based Workshop.”

Je Joue Names Ian Kulp Head of Global Wholesale, Brand

Pleasure brand Je Joue has appointed Ian Kulp as its new head of global wholesale and brand.

Show More