Utah Proposes Rule to Check People's Age Online

Utah Proposes Rule to Check People's Age Online

SALT LAKE CITY — The state of Utah on Monday released its first proposed rule to regulate how social media platforms verify the age of their users in the state.

The Division of Consumer Protection, part of Utah’s Department of Commerce, submitted the rule in preparation for implementation of the state’s Social Media Regulation Act, set to take effect March 1, 2024.

According to Republican Gov. Spencer Cox’s administration, acceptable methods of age verification online include: “validating and verifying mobile telephone subscriber information; using dynamic knowledge-based authentication consistent with the method approved by the Federal Trade Commission (FTC); estimating a current account holder’s age based on the date a Utah account holder created the account; checking a current or prospective account holder’s Social Security number’s last four digits against a third-party database of personal information; estimating a current or prospective account holder’s age using facial characterization or analysis; matching a current or prospective account holder’s verified government-issued identification to a live webcam photo or video of the person, or to the person who is physically present; and other forms of digital credentials.”

According to local press reports, the rule has yet to be finalized, and members of the public can comment on it through Feb. 5, 2024 via a government website.

A public hearing on the rule will be held in the Senate Building on Nov. 1.

Cox stated that these proposed rules “ensure that social media companies prioritize the safety and privacy of Utah’s youth while allowing them the flexibility to select methods that best meet their needs.”

Utah’s Social Media Regulation Act expands the age verification requirements that the state first mandated for adult sites to every social media platform.

Utah has often led other states in implementing anti-porn legislation. In practice, the state has little separation between church, state, press, education and business, and the Mormon church — to whicha  majority of Utahns claim affiliation — has resisted scientific, evidence-based and parents-focused approaches to discussing child protection online. 

Despite the national GOP’s laissez-faire philosophy regarding most business and regulatory issues, Utah’s Republican officeholders have relentlessly championed blanket mandates when it comes to age verification methods and default manufacturer-enabled filters.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

2026 XBIZ LA Conference Schedule Announced

XBIZ is pleased to announce the release of the full show schedule for the XBIZ 2026 conference, set to take place Jan. 12-15 at the Kimpton Everly Hotel in Hollywood.

Needemand Joins ASACP as Corporate Sponsor

French startup company Needemand has signed on as the latest corporate sponsor for Association of Sites Advocating Child Protection (ASACP).

Utah State Legislator Proposes New 'Porn Tax'

A Utah state senator introduced a bill on Monday that would impose a 7% tax on the gross receipts of adult websites doing business in that state, plus require adult sites to pay an annual $500 fee.

Carlotta Champagne is LoyalFans' 'Featured Creator' for January

LoyalFans has named Carlotta Champagne as its Featured Creator for January.

Pineapple Support Relaunches Site

Pineapple Support has updated and relaunched its website.

Arcom-Targeted Sites Implement Age Verification in France

Five high-traffic adult websites based outside of France have implemented age verification as required under the nation’s Security and Regulation of the Digital Space (SREN) law, after receiving warnings from French media regulator Arcom.

Goddess Lilith Launches 'Adultpreneurs' Networking Site

Goddess Lilith has launched Adultpreneurs, a new community and networking site.

Adult Shoot Location Marketplace 'FckSpace' Launches

FckSpace, a new platform aimed at simplifying location sourcing for adult productions, is now live

Florida Attorney General Dismisses AV Suit Against Segpay

The Florida attorney general’s office on Monday agreed to dismiss claims against payment processor Segpay in a lawsuit over alleged noncompliance with the state’s age verification law.

FTC Weighs Reboot of 'Click to Cancel' Rulemaking Process

The Federal Trade Commission has invited public comments on a petition to renew trade regulation rulemaking concerning negative option plans, after a federal court previously vacated a “click-to-cancel” rule aimed at making it easier for consumers to cancel online subscriptions.

Show More