Utah Proposes Rule to Check People's Age Online

Utah Proposes Rule to Check People's Age Online

SALT LAKE CITY — The state of Utah on Monday released its first proposed rule to regulate how social media platforms verify the age of their users in the state.

The Division of Consumer Protection, part of Utah’s Department of Commerce, submitted the rule in preparation for implementation of the state’s Social Media Regulation Act, set to take effect March 1, 2024.

According to Republican Gov. Spencer Cox’s administration, acceptable methods of age verification online include: “validating and verifying mobile telephone subscriber information; using dynamic knowledge-based authentication consistent with the method approved by the Federal Trade Commission (FTC); estimating a current account holder’s age based on the date a Utah account holder created the account; checking a current or prospective account holder’s Social Security number’s last four digits against a third-party database of personal information; estimating a current or prospective account holder’s age using facial characterization or analysis; matching a current or prospective account holder’s verified government-issued identification to a live webcam photo or video of the person, or to the person who is physically present; and other forms of digital credentials.”

According to local press reports, the rule has yet to be finalized, and members of the public can comment on it through Feb. 5, 2024 via a government website.

A public hearing on the rule will be held in the Senate Building on Nov. 1.

Cox stated that these proposed rules “ensure that social media companies prioritize the safety and privacy of Utah’s youth while allowing them the flexibility to select methods that best meet their needs.”

Utah’s Social Media Regulation Act expands the age verification requirements that the state first mandated for adult sites to every social media platform.

Utah has often led other states in implementing anti-porn legislation. In practice, the state has little separation between church, state, press, education and business, and the Mormon church — to whicha  majority of Utahns claim affiliation — has resisted scientific, evidence-based and parents-focused approaches to discussing child protection online. 

Despite the national GOP’s laissez-faire philosophy regarding most business and regulatory issues, Utah’s Republican officeholders have relentlessly championed blanket mandates when it comes to age verification methods and default manufacturer-enabled filters.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Peter Hooke Launches New Paysite

Peter Hooke has launched an official website through PAYSITE.

Pineapple Support Names Ny Ny Lew as Brand Ambassador

Pineapple Support has named Ny Ny Lew as its newest brand ambassador.

Federal AV Proposal Passes House, Faces Senate Opposition

The U.S. House of Representatives on Monday passed the Kids Internet and Digital Safety (KIDS) Act, which includes provisions to make age verification by adult websites federal law, but the bill still faces tough going in the Senate.

Devin Drills Launches New Paysite

Creator Devin Drills has launched an official website through PAYSITE.

AV Bulletin: Midyear Roundup

Since the U.S. Supreme Court’s decision in Free Speech Coalition v. Paxton, more state age verification laws have been enacted around the United States, as well as proposed at the federal level and in other countries. Meanwhile, lawsuits resulting from AV laws have begun to play out in the courts. This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Judge Dismisses Last NCOSE-Backed Suit Over Kansas AV Law

A federal judge on Monday dismissed a lawsuit alleging that adult site SuperPorn violated Kansas’ age verification law, citing lack of jurisdiction after similarly dismissing two related cases earlier this year.

ASACP Updates 'Restricted to Adults' Labeling Resource Page

The Association of Sites Advocating Child Protection (ASACP) has updated its Restricted to Adults (RTA) labeling resource page.

Federal AV Proposal Scores Minor Win in House but Remains in Doubt

A newly announced bipartisan agreement in the U.S. House of Representatives Committee on Energy and Commerce may soon bring a proposed federal age verification law before the full House, but the measure continues to face an uphill battle.

Arizona Governor Vetoes 'Protect Act' With New Consent Provisions

Arizona Governor Kate Hobbs on Friday vetoed HB 2133, the “Protect Act,” which would have imposed new requirements for adult content uploaded online.

Brazil Begins Monitoring 18 Adult Sites for AV Compliance

Brazil’s National Data Protection Authority (ANPD) is now monitoring 18 high-traffic adult websites for compliance with the country’s Digital Statute for Children and Adolescents (Digital ECA), which requires such sites to age-verify users located in Brazil.

Show More