Utah Proposes Rule to Check People's Age Online

Utah Proposes Rule to Check People's Age Online

SALT LAKE CITY — The state of Utah on Monday released its first proposed rule to regulate how social media platforms verify the age of their users in the state.

The Division of Consumer Protection, part of Utah’s Department of Commerce, submitted the rule in preparation for implementation of the state’s Social Media Regulation Act, set to take effect March 1, 2024.

According to Republican Gov. Spencer Cox’s administration, acceptable methods of age verification online include: “validating and verifying mobile telephone subscriber information; using dynamic knowledge-based authentication consistent with the method approved by the Federal Trade Commission (FTC); estimating a current account holder’s age based on the date a Utah account holder created the account; checking a current or prospective account holder’s Social Security number’s last four digits against a third-party database of personal information; estimating a current or prospective account holder’s age using facial characterization or analysis; matching a current or prospective account holder’s verified government-issued identification to a live webcam photo or video of the person, or to the person who is physically present; and other forms of digital credentials.”

According to local press reports, the rule has yet to be finalized, and members of the public can comment on it through Feb. 5, 2024 via a government website.

A public hearing on the rule will be held in the Senate Building on Nov. 1.

Cox stated that these proposed rules “ensure that social media companies prioritize the safety and privacy of Utah’s youth while allowing them the flexibility to select methods that best meet their needs.”

Utah’s Social Media Regulation Act expands the age verification requirements that the state first mandated for adult sites to every social media platform.

Utah has often led other states in implementing anti-porn legislation. In practice, the state has little separation between church, state, press, education and business, and the Mormon church — to whicha  majority of Utahns claim affiliation — has resisted scientific, evidence-based and parents-focused approaches to discussing child protection online. 

Despite the national GOP’s laissez-faire philosophy regarding most business and regulatory issues, Utah’s Republican officeholders have relentlessly championed blanket mandates when it comes to age verification methods and default manufacturer-enabled filters.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Aylo/SWOP Panel Spotlights Creators' Struggle for Digital, Financial Rights

Aylo and Sex Workers Outreach Project (SWOP) Behind Bars presented, on Tuesday, an online panel on creators’ rights, debanking and deplatforming.

AV Bulletin: Canada, Italy, Australia Updates

Since the Supreme Court’s decision in Free Speech Coalition v. Paxton, more state age verification laws have been enacted around the United States, as well as proposed at the federal level and in other countries. This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Holly Randall Soft Launches 'Wet Ink' Magazine

Holly Randall has officially soft-launched the creator-focused publication Wet Ink Magazine.

Virginia 'Porn Tax' Bill Delayed Until 2027

A Virginia House of Delegates subcommittee on Monday voted to postpone until next year consideration of a bill that would impose a 10% tax on the gross receipts of adult websites doing business in that state.

Virginia Becomes Latest State to Weigh 'Porn Tax'

The Virginia House of Delegates is considering a bill that would impose a 10% tax on the gross receipts of adult websites doing business in that state.

Elizabeth Skylar Launches Production Banner on VRPorn.com

Elizabeth Skylar has launched her own virtual reality production banner on VRPorn.com.

CrakRevenue Introduces 'Trend Explorer' Feature for Affiliates

CrakRevenue has debuted the new Trend Explorer feature for its affiliates.

Tube Sites Submitter Adds AI Video Description Generator

Tube Sites Submitter has introduced a new AI video description generator.

Pineapple Support Releases End of Year Review for 2025

Pineapple Support has released its End of Year Review for 2025, detailing the organization's achievements, challenges, and new initiatives.

Show More