OAKLAND, Calif. — Pleasure brand Bloomi will debut its new campaign, “Normalize Sexual Play,” as well as its Link flexible handcuffs, on Oct. 3.
“After expanding its product range in over 1,200 Target stores nationwide and launching for the first time in renowned luxury department store Saks Fifth Avenue,” said a rep, “Bloomi, is set to ‘normalize sexual play’ this Kinkoctober with the launch of Link.”
Starting Sept. 26, the company will offer 20% off of Link presale orders with the use of discount code LINK20.
Bloomi CEO and co-founder Rebecca Alvarez Story enthused about the progressive design.
“Most handcuffs on the market are made from leather, are bulky and require lots of tying or securing,” she said. “That usually means they’re not vegan-friendly, are intimidating to buy or are not aesthetically pleasing. Link is compact, sleek and made of stretchy medical-grade silicone — perfect for both kink newbies as well as individuals who’d like to get into more advanced BDSM play.”
