BARCELONA, Spain — Pjur’s personal lubricants are being featured at Condoms & Co’s seven stores in Barcelona.
“Since August, pjur products have been given greater exposure,” said a rep. “Pjur products are being showcased on the shop floors with freestanding displays, as well as in two shop windows. The displays make the most of the very latest POS material, including the product glorifier. This high-quality presentation of pjur products fits in perfectly with the modern, appealing concept of the seven Condoms & Co stores.
“In Spain, the sale of adult products is still associated with dark, unattractive rooms,” the rep continued. “Condoms & Co want to consciously break this cliche. The retailer has chosen a friendly, open design — a display area with vibrant colors and inviting lighting. The aim is to destigmatize buying sex toys and personal lubricants and connect with a far broader customer base. This concept has been successfully implemented across all seven stores in Barcelona."
For more information, visit pjur.
