GARDEN CITY, N.Y. — Blush has rebranded its Loverboy line of dildos and strokers to Coverboy.
"The products will remain the exact same in design, manufacturing, UPCs, and price points – Blush is simply swapping the 'L' for a 'C,'" said a rep.
According to the company, the new packaging and branding will roll out over the next year.
"It’s official — Loverboy is now Coverboy," said Blush's Benny Neff. "We’re excited about this update and how it will even better represent the fun, flirty vibe of Coverboy products. We know how beloved this line is and we want retailers and shoppers alike to rest assured that it is a change in name only. Everything people appreciate about the line will stay the same – these are still the same great products you know and love."
For more information, visit BlushLove.
