COPENHAGEN, Denmark — Danish pleasure brand DanaMedic Aps has acquired American brand Zestra Arousal Oils from Innovus Pharmaceuticals.
"We are very enthusiastic about now owning the patent and IP rights of Zestra brand worldwide," enthused DanaMedic CEO Jes Bech Muller. "Our initial interest in the brand was based on their impeccable testing of the effects of the product, which is top-notch science (double-blind, placebo-controlled, cross-over tests). We, therefore, know we can make a significant difference for the intimate well-being of women. So, apart from the business opportunity, this also involves quite a bit of “feel good” knowing we are helping couples everywhere."
The company plans to release a new formula later this year.
For more information, visit Zestra.
