LOS ANGELES — Chloe Cherry stars in Urban Decay’s new campaign for its Vice Lip Bond Backtalk collection.
The collection features six shades of lip gloss, designed to be smudge-proof, waterproof and transfer-resistant.
The campaign “channels old Hollywood glamour with a modern twist,” fashion news source WDD reported. “Cherry strikes a pose in an old-school-style Hollywood screening room theater as she wears a cherry-printed corset top with fur trim on the shoulders and sleeves. The actress posed in a pink ruffle skirt and pink platform peep-toe heels.”
Cherry told WWD that although her daily makeup routine is a “no-makeup look,” she is a fan of lip products.
“When I was very young — when I first got into makeup — I had this conversation with my mom where we were like, you can find a lipstick that stays on for a long time, but it’s so hard to find lipstick that stays glossy for a long time,” Cherry said. “Since then I never found a product that stays on and is glossy, so this is the first time that I’m actually seeing it come into fruition in a lip product.”
The Vice Lip Bond Backtalk collection is now available at UrbanDecay.com, with Sephora and Ulta rollouts to follow.
