Vagina-Flavored Chocolates, Dirty Books and Ball-Gagged Gingerbread Men: the World of Goop Trademarks

Vagina-Flavored Chocolates, Dirty Books and Ball-Gagged Gingerbread Men: the World of Goop Trademarks

LOS ANGELES — Amid speculation that Gwyneth Paltrow is planning to launch a “This Tastes Like My Vagina” chocolate line, as a follow-up to her successful “This Smells Like My Vagina” candle, the actor and Goop entrepreneur has applied for several risque trademarks.

Earlier this week, tabloids in the U.S. and the U.K. reported that Paltrow intended to release a line of chocolate and candy branded as “This Tastes Like My Vagina.”

On Thursday, a Paltrow rep told U.K. newspaper Metro that “Goop is not planning on launching any products in the chocolate category.”

According to the U.S. Patent and Trademark Office (USPTO), however, Paltrow’s company, Heretic Beauty Inc., applied in May 2020 for the trademark “This Tastes Like My Vagina” under the category of “staple foods,” which includes “coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking-powder; salt, mustard; vinegar, sauces (condiments); spices; and ice.”

A month earlier, the company applied for the trademark “This Tastes Like My Orgasm,” also for staple foods.

Both trademarks predate the "This Smells Like My Vagina" candle trademark.

The USPTO’s full report reveals that Heretic Beauty Inc. has also applied to trademark the following phrases: Dirty Coconut, Dirty Gingerbread, Dirty Vanilla, Dirty Gardenia, Dirty Laundry, Dirty Mango, Dirty Dish, Dirty Rose, Dirty Peach, Dirty Rose, Dirty Grass, Dirty Grapefruit, Dirty Banana, Dirty Santa, Dirty Chai, Dirty Bird, Dirty Lingerie and Dirty Books.

Paltrow’s company also applied to trademark the word “Pornament” in the category of “cosmetics and cleaning preparations” and several more generic names like The Spiritualist, The Mycologist, The Naturalist, The Arborist, The Herbalist and others.

Then, three months ago, Paltrow also filed a trademark in several categories for a design of a gingerbread person biting on a ball gag and strapped with BDSM restraints.

Although it is unclear at this point whether Paltrow and Goop plan to move forward with products matching these trademarks, the success of the “This Smells Like My Vagina” candle suggests that there may be more products on the horizon from Goop’s sex-branded lines.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Hankey's Toys Introduces 'Big Pop Mushroom,' 'Xtra-Small Series IV' Dildos

Hankey's Toys has debuted its Big Pop Mushroom dildo and the new Xtra-Small Series IV line of dildos.

Brent Aldon, Erik Vasquez to Co-Host Retail Edition of 2026 XBIZ Honors at Avalon Hollywood

Aneros Director of Sales and Marketing Brent Aldon and Sliquid VP of Marketing Erik Vasquez will co-host the 2026 XBIZ Honors, set for Jan. 11 at Avalon Hollywood in Los Angeles.

Kiiroo Introduces New Argenta Stroker

Kiiroo has debuted the new Feel Argenta stroker sleeve from its FeelStar line.

Howl Launches New 'Ambassador' Referral Program

Wellness brand Howl has launched its Ambassador referral sales program.

Womanizer Unveils 'Next Duo' Vibrating Air Pulse Massager

Womanizer has introduced its Next Duo vibrating air pulse massager.

Orion Debuts 'Double Vibrator' From Couples Choice Line

Orion Wholesale has introduced the Double Vibrator from its Couples Choice line.

Orion Debuts 1st Christmas Collection From Cottelli Lingerie Line

Orion Wholesale has introduced the first Christmas Collection from its Cottelli Lingerie line.

Honey Play Box Introduces 'Vibrosa' Egg Vibe

Honey Play Box is debuting its new Vibrosa app-controlled egg vibrator.

ProDx Health Joins The Play as New Testing Partner, Launches 'Play Safe' Kit

ProDx Health has joined lifestyle organization Play LA as its new testing partner and marked the partnership with the launch of its Play Safe kit.

Cliterature Introduces Pleasure Products Collection

Cliterature has expanded its collection with new vibes, all packaged in the brand's book-shaped boxes.

Show More