LOS ANGELES — Lovehoney Group has launched the first of its seasonal B2B buyer’s guides for North America, with the premiere edition focusing on Pride.
The new guides are designed to help retail partners create in-store and online seasonal campaigns that have been formatted with “rich content, product information and unique stories about people, couples, lovers and pleasure seekers” a rep noted.
The informational guides feature information about products from We-Vibe, Womanizer, Arcwave, ROMP, Pjur, Fifty Shades of Grey and Happy Rabbit.
Lovehoney Group’s B2B Marketing Manager for the Americas Stephanie Ingram said the company hopes the new guide series “helps business owners and stores connect to the brands and increase product knowledge.”
To view the Lovehoney Group “Pride Buyer’s Guide,” click here.
For all editions of the “Buyer’s Guide,” click here.
