CLEVELAND — Edonista has hired 19-year industry veteran April Hoopes as its director of sales.
Hoopes joined the pleasure products industry in 2007, initially working for a large retail chain based in Cleveland, Ohio. She worked her way up from sales associate and store manager to district manager. By 2017, Hoopes transitioned to manufacturing with a sales and education role at Evolved Novelties, and in 2021 accepted the director of sales position with Nu Sensuelle.
“With her almost 20 years of experience in the adult products industry, both on the manufacturing and retail sides, April is an invaluable addition to our company’s team,” Edonista’s head of HR said. “As a well-known industry professional, April has demonstrated unmatched loyalty to product quality, as well as to continuous education to keep herself up to date with any new industry technologies. The team at Edonista believes that April’s knowledge, experience and enthusiasm will be a key contribution to the line they are looking to develop in the near future. With female members making up the majority of the team, Edonista seeks to develop a curated selection of products that can cater to all bodies and preferences.”
Hoopes noted that many of Edonista’s goals and missions aligned with hers, which inspired her decision to join the team.
“They are a brand that is dedicated to education and growth and overcoming the stigma that sex is shameful and dirty,” Hoopes said. “For Edonista, it’s not just about ‘How do we create another product?’ but ‘How do we create something that’s going to be better?’ or ‘How is this going to make a difference?’ And that’s our goal moving forward. That’s how we continue to make change. We’re going to do some pretty unique things, not just with products but with marketing and store support as well.”
Hoopes can be reached at april@edonista.fun.
