Je Joue Partners With India's Besharam

Je Joue Partners With India's Besharam

ATLANTA — Je Joue has partnered with Besharam to bring its collection of luxury toys to the Indian market. 

“We’re incredibly excited," said Ian Kulp, head of sales for U.S./North America at Je Joue. “We’re very proud of our high-quality toys with our unique, rumbly motor and excited for new customers to experience the Je Joue difference. Throughout the years we’ve championed normalizing self-pleasure and promoted healthy attitudes toward sex. We’re excited that this partnership enables us to continue our mission of bringing better-quality sexual experiences in a new market and we couldn’t think of a better partner to do so.”

IMBesharam COO Raj Armani added, “There are very few brands that are built up with a mission in mind, not just profits and revenues. Je Joue has been an inspirational brand for many like-minded industry colleagues, which resonates with Besharam’s own vision and pursuit to normalize conversation around sexual pleasure, sexual health and sexual wellness.

“This is our 10th year that we have consistently held up our stand and championed for the voice of modern India and it is our aim to partner with such brands that strive to improve your experience and work for the bigger purpose,” Armani continued. “Ian has a reputation of being a leader to look up to, and I am grateful for his enthusiasm towards this partnership and I join hands with them to deliver to our common goal.”

For more information, visit the Besharam website.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 'RC Strapless Strap-On' Vibe From 'Javida' Line

Orion Wholesale has introduced the new RC Strapless Strap-On With Flicking Tongue vibrator from its Javida line.

Woodhull Survey Reveals Concern Among Sex Educators Over AV Laws' Impact on Access

A national survey of sex educators by the Woodhull Freedom Foundation found that a majority of sex educators and sexual health professionals are concerned that age verification (AV) laws will negatively impact access to information and resources.

Metro Distributors Taps Nancy Cosimini for Sales Account Manager

Metro Distributors has hired industry veteran Nancy Cosimini as its newest sales account manager.

OTouch Debuts 'YU-BattleHelm' Vibe Set

OTouch has introduced its YU-BattleHelm couples vibrator set.

Orion Debuts 'G-Spot Vibrator With Rotating Tickler' From Sweet Smile Line

Orion Wholesale has introduced the G-Spot Vibrator With Rotating Tickler from its Sweet Smile line.

CalExotics Expands 'Connect' Line

CalExotics has expanded its app-controlled Connect line with three new products, Explorer, Warming Wand, and Advanced Probe.

JO Debuts 'Vitalize' Skincare Line

JO has introduced its new Vitalize collection of skincare products.

Group C CEO Helena Catoir Collaborates With Pierre Woodman on 'Woodman Casting' Game

Helena Catoir, CEO of board game company Group C, met with casting director Pierre Woodman to discuss the upcoming release, “Woodman Casting X — The Game.”

Blush Debuts 'Candice' From 'EnLust' Stroker Collection

Blush has introduced the new Candice stroker sleeve from its EnLust line.

Honey Play Box Introduces 'Vibrosa Mini' Egg Vibe

Honey Play Box has debuted its new Vibrosa Mini app-controlled egg vibrator.

Show More