Je Joue Partners With India's Besharam

Je Joue Partners With India's Besharam

ATLANTA — Je Joue has partnered with Besharam to bring its collection of luxury toys to the Indian market. 

“We’re incredibly excited," said Ian Kulp, head of sales for U.S./North America at Je Joue. “We’re very proud of our high-quality toys with our unique, rumbly motor and excited for new customers to experience the Je Joue difference. Throughout the years we’ve championed normalizing self-pleasure and promoted healthy attitudes toward sex. We’re excited that this partnership enables us to continue our mission of bringing better-quality sexual experiences in a new market and we couldn’t think of a better partner to do so.”

IMBesharam COO Raj Armani added, “There are very few brands that are built up with a mission in mind, not just profits and revenues. Je Joue has been an inspirational brand for many like-minded industry colleagues, which resonates with Besharam’s own vision and pursuit to normalize conversation around sexual pleasure, sexual health and sexual wellness.

“This is our 10th year that we have consistently held up our stand and championed for the voice of modern India and it is our aim to partner with such brands that strive to improve your experience and work for the bigger purpose,” Armani continued. “Ian has a reputation of being a leader to look up to, and I am grateful for his enthusiasm towards this partnership and I join hands with them to deliver to our common goal.”

For more information, visit the Besharam website.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Blush Introduces 2 New Vibrating Wands

Blush has debuted two new oscillating wand vibrators, Juno and Sage.

XBIZ Retail Retreat Miami Set for May 4-8

The summer edition of XBIZ Retreat Miami will take place May 4-8, welcoming attendees back to the Grand Miami Beach Hotel’s oceanfront setting and marking the latest installment of the all-inclusive, invitation-only B2B retail event.

Orion Expands 'Beau Coeur' Collection

Orion Wholesale has introduced five new pleasure products from its Beau Coeur collection.

Orion Debuts 'Masturbator 11'

Orion Wholesale has introduced Masturbator 11 from its What You Never Expected (WYNE) line.

Tenga Debuts 2 New Vibrating Cock Rings

Pleasure brand Tenga has introduced its new paiRING and paiRING+ vibrating cock rings.

Calvista Now Shipping 'Romp' Line From WOW Tech

Calvista has reintroduced WOW Tech’s Romp line of pleasure products to the Australian and New Zealand markets.

OTouch Debuts 'Inscup 4' Stroker

OTouch has introduced its Inscup 4 masturbator.

Full Circle Introduces 2 New Display Planograms

Full Circle has debuted new display planograms for its jewelry line and its bullet vibe collection.

Creative Conceptions Debuts 'Skins' Non-Latex Condoms

Creative Conceptions has introduced the new Skins line of non-latex condoms.

Rouge Group Taps Sean Macauley for Global Sales Manager

U.K. pleasure brand Rouge Group has appointed Sean Macauley as its new global sales manager.

Show More