BOCA RATON, Fla. — Nu Sensuelle has announced the appointment of current Chief Strategy Officer Patrick Lyons as its chief executive officer.
According to the company, Lyons will continue to develop and align sales and marketing initiatives to broaden Nu Sensuelle's presence in the industry and mainstream markets. As CEO, Lyons will build upon this vision and reinforce Nu Sensuelle's mission, while overseeing the launch of new products.
"We are excited to have Patrick's business acumen and passion," said Barry Brinberg, co-founder of Nu Sensuelle. "His prior experience in distribution and manufacturing has been instrumental in growing our global customer base and developing award-winning products that break the pre-existing constructs of gender and stigmas associated with the sex toy industry. Over the past three years, Patrick's work ethic has contributed to a significant increase in sales and a pivot into a lifestyle brand, proving he is a critical team member, key partner, and advisor to Nu Sensuelle. Undoubtedly, he will continue to push boundaries and elevate the Nu Sensuelle brand. We are fortunate to have a leader of Patrick's character, skill and commitment to the company."
Lyons brings over 25 years of experience in marketing, finance, and product development across several institutions and organizations. In his tenure at Nu Sensuelle, he’s launched a rebrand that includes development of a motor classification system that guides the consumer to products based on preference for power and intensity. As a strategist and digital marketer, he is credited with improving Nu Sensuelle's online sales by 40%. He also assisted in developing Nu Sensuelle’s Tulip, which won the 2023 XBIZ Award for Sex Toy of the Year — Powered (Vibrating). Additionally, Lyons has taught several courses on "Sex and the Media" at Indiana University.
"On behalf of Nu Sensuelle, we are excited to welcome Patrick Lyons as our CEO," said co-founder Thao Luu-Brinberg. "As we set our sights on another year of growth, Patrick's vast experience and ability to facilitate lasting relationships with retailers, distributors, and end consumers will play an integral part in achieving our goal. We are thrilled to have him as CEO.”
