LOS ANGELES — Honey Birdette has released its first basics collection, Nakeds, now available online and in the brand's boutiques in the U.S., U.K. and Australia.
Nakeds is available in four tones — Almond, Toffee, Deep Mahogany and Nero.
Honey Birdette, owned by PLBY Group, is expanding its product range into the basics category “at a more accessible price point for everyday pieces,” said a rep.
PLBY Group President of Global Consumer Products Ashley Kechter said, “The launch of our empowering Nakeds line marks Honey Birdette’s entry into the essential lingerie category, and this everyday collection is offered at a price point where we can reach a broader set of consumers. We plan to release additional everyday essentials throughout 2023.”
The pieces within the Nakeds range include the Demi Bra, the Waspie corset and the Everyday Thong, plus two bodysuits and a variety of invisible thongs.
The Demi Bra is made of a lightweight, double layer of sheer tulle, with glittering foil and soft satin binds. The waist-cinching Waspie has continuous underwire for smooth support featuring vertical panels and concealed boning that curves to shape. The Everyday Thong is made of the same, sheer, lightweight tulle. The soft, sheer bodysuits ”are barely there, offer shaping around the bust but no underwire or boning, and several different thongs are the perfect invisible bottom that feel just as sexy with or without a garment,” the rep added.
Francesca Anderson, Honey Birdette global director of product and marketing, said, “This is a really exciting time for Honey Birdette as we continue to push boundaries with our fashion lingerie. We knew there was a gap in the market for sexy-yet-comfortable everyday pieces that offer both exceptional fit and premium fabrications. Our existing customers wanted basics from us, and we are really excited to launch everyday Nakeds for current and new Honey Birdette customers.”
Anderson added the brand sees Nakeds as “the new everyday bra, and there is much more to come in this category later this year.”
In addition to today’s Nakeds launch, Honey Birdette also released its new Emily collection, an all-leatherette basics range with an ultra-soft and super-stretch feel.
The Emily range includes a pushup bra that converts to a strapless bra with removable straps, a bustier, a plunge bra — dubbed “the ultimate cleavage creator” — and a limited-release leatherette dress with embedded underwire and plunge cups.
For more information and to view the new collections, visit HoneyBirdette.com.
