NEW YORK — Agelust B2B, a new virtual menopause education program debuting in March, will teach sexual wellness industry manufacturers and retailers how to successfully integrate menopausal health into sales strategies, product development and consumer-facing communications.
The three-hour program's syllabus includes physiology, psychosocial effects, ageism, “menowashing,” product development, retail techniques and a live Q&A with program creator and moderator Jessica Jolie Badonsky.
According to Badonsky, Agelust B2B offers “a modern framework on menopause education for industry leaders who are invested in understanding the relationship between sex, pleasure and menopause. Evidence-based insights and solutions are crucial in order to effectively nurture and guide the end user — and sales associates — toward informed decisions throughout the menopausal journey.”
A rep described Badonsky as “a Board Certified Family Nurse Practitioner and a certified provider through the North American Menopause Society. Since 2011, she has delivered sexual health education for hospital staff and patients throughout the Northeast. In 2012, Badonsky was asked to develop a curriculum on aging and sexuality for the New York Health Outreach senior learning program.”
Workshops are slated for March 5, 12, 19 and 28, and are reserved for one business per session. Curriculum will be tailored to the needs of each business. Between five and 14 seats are available per workshop.
Badonsky will be available to discuss Agelust B2B in person at next week’s ANME Founders show, taking place Jan. 9-11 in Burbank, California. To make an appointment or to book a March workshop, email hello@agelust.co.
