Playboy, Evolved Sign Exclusive Partnership for North American Market

Playboy, Evolved Sign Exclusive Partnership for North American Market

LOS ANGELES — Playboy has signed an exclusive manufacturing agreement with Evolved Novelties, making Evolved the official designer and manufacturer of Playboy-branded products in North America.

"Historic megabrand Playboy was searching for a strategic partner with the perfect combination of quality, style and delivery systems to create their signature lines," said a rep. "Evolved fit the bill as the most trusted name in adult toys, famous for their imaginative innovation, high product standards, and five-year replacement warranty."

Dan Longsworth, VP of merchandising and product strategy at Playboy, enthused about the partnership.

"These are two iconic brands coming together in an inclusive, ‘for everyone’ line of high-end adult toys," he said. "This is an exciting and meaningful project that we are thrilled to offer our customers."

President of Evolved Novelties Greg Alves added, "We’re thrilled to be making toys for Playboy. It’s one of those ‘dream come true’ moments where you get to work with a life-long favorite brand — an institution, really. The collaboration has been incredibly inspiring, with new designs and ideas people are going to love."

For more information, visit Evolved Novelties online or email sales@myevolved.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Unpacking the Pleasure Industry's Friend-or-Foe Status With Mainstream Outlets

Over the years, pleasure products have increasingly made their way into big-box stores and mainstream marketing channels. As a result, brands now face a complicated balancing act.

We-Vibe to Launch Retail Summer Sales Contest

We-Vibe has announced its Summer Sales contest for all North American retail staff members, running from July 3 through Aug. 7.

Onahole Debuts New 'Cow Gal' Love Torso

Pleasure brand Onahole has introduced its new Cow Gal love torso.

Orion Debuts New Weighted Pelvic Floor Trainer From 'You2Toys' Line

Orion Wholesale has introduced a new weighted pelvic floor trainer from its You2Toys line.

Fleshlight Debuts Robin Coffins Stroker

Fleshlight has introduced its new Pro stroker, molded from the anatomy of Robin Coffins.

Howl Marks Successful Fundraising Campaign

Wellness brand Howl has announced the success of its crowdfunding goal of £370,000.

Male Power Debuts New 'Oh Snap!' Collection

Male Power has introduced the Oh Snap! line of men’s underwear.

Electric Novelties Debuts New 'Gemsations' Anal Plug Collection

Electric Novelties has introduced its Gemsations line of anal plugs in silicone and metal options.

Adam & Eve Reveals Results of 'Happy Ending Dream' Survey

Adam & Eve has released the results of a survey asking respondents if they have ever had a sex dream with a happy ending.

Kheper Releases New 'Drink if... Taboo Version' Party Game

Kheper Games has released its new "Drink if… Taboo Version" party game.

Show More