SANTA CLARITA, Calif. — Personal lubricant manufacturer System JO will commemorate the company's 20th anniversary throughout 2023 with a yearlong "Cheers to 20 Years" integrated marketing campaign.
"2023 is the big 2-0 for JO," said Brian Woolard, general manager of System JO parent company CC Wellness. "The success we’ve seen is in large part thanks to the collaboration, support, and solidarity of everyone in the industry, and we look forward to celebrating together starting at ANME in January."
The first component of the campaign is a special 20-Year Anniversary Gift Set. Available now, the set includes two 2-ounce bottles of the company's new, limited edition flavors — Champagne and Red Velvet Cake.
"JO has the best tasting lubes in the industry hands down," said Chief Marketing Officer Mimi Anderson. "The launch of our delicious Champagne and Red Velvet Cake gift set is the perfect way to kick off our yearlong celebration. We can’t wait to share more about how our industry friends and end consumers will be able to get in on the fun."
Additional information on the "Cheers to 20 Years" campaign will be announced in January.
For more information, visit System JO online.
