LOS ANGELES — Fun Factory has partnered with vulvovaginal wellness brand Momotaro Apotheca for a campaign commemorating World Menopause Day today.
The collaborative new range of menopause-focused sex toys and vulvovaginal care products is called MenopauSex, and is designed to help women with their individual menopause experiences.
According to a MenopauSex OnePoll survey conducted on 1,000 U.S. women aged 40 and up, a rep noted, “not only can orgasms alleviate menopause symptoms, but women's libido has just as much chance of increasing during menopause as it does of decreasing busting the myth that women don't want sex after menopause.”
The new curated MenopauSex line of sex toys, salves, and balms — including the new Stronic Petite self-thrusting toy — was designed to “help women have the sex life they deserve in midlife and beyond,” the rep added.
The new MenopauSEX campaign showcases the collection alongside menopause activist Lou Featherstone, aka Luinluland.
Fun Factory Global Head of Marketing and Education Kristen Tribby said, "In the U.S. women live about 81 years and menopause typically starts at age 51, so on average, a typical U.S. woman spends more than a third of their life in post-menopause. We need to have better education and support for these people. The common assumption is that menopausal women no longer want sex, but this survey has revealed they most certainly do.
"With just a little bit more time and effort and access to healthy, ethically made products, they can continue to have a satisfying sexual journey," Tribby added.
Momotaro Apotheca CEO and founder Lindsay Wynn said, “We want to be part of the broader conversations surrounding our sexual and reproductive health. We aim to forge a practical path towards holistic vulva health through education and connection backed by science. This new range features ethically made products that support the menopause journey. Whether you are in your 30s, 40s, 50s, or beyond, masturbation and taking care of vulvovaginal health are important first steps in ensuring a satisfying sex life before, during, and after menopause.”
For more information, visit the Fun Factory website.
