WASSERBILLIG, Luxembourg — Pjur has released pjur Infinity, a new collection of silicone-based and water-based premium personal lubricants.
The pjur Infinity line, a rep noted, “already has all the elements of the brand refresh," and reflects the brand’s new direction.
Featuring a glass bottle pump dispenser, both variants — silicone-based and water-based — are offered in a 50 ml size.
The silicone-based formula “provides lasting lubrication, is free from preservatives, and is ideal for sex and massages,” said the rep.
The water-based formula “gives users an extra dose of sensation, endless opportunities to discover something new, and is perfect for using with sex toys.”
According to company CEO and founder Alexander Giebel, pjur Infinity, “is the result of 27 years of experience. We want to boost the premium segment, because we believe that there is a gap in the market there. This new product range will enable us to speak to new customer who are discerning and look for high-quality products.”
The new line, Giebel continued, “conveys the philosophy of the brand. It represents our values and wants everyone to be able to live their sexuality to the fullest.”
The pjur Infinity range is currently being presented at eroFame.
For more information, visit pjur.com.
