Shonda Reiger Promoted to Lingerie Buyer at Eldorado

Shonda Reiger Promoted to Lingerie Buyer at Eldorado

BROOMFIELD, Colo. — Eldorado Trading Company has promoted Shonda Reiger to the position of lingerie buyer.

Reiger first joined the company's purchasing team last year as an administrative assistant, having previously worked in sales for a plastics manufacturer. In her new role, she'll be responsible for selecting lingerie products, as well as negotiating terms with vendors. She'll report directly to Director of Purchasing Jon Vogt.

"Shonda has been a huge asset to our team," said Vogt. "She has grown beyond her original role and is more than qualified to take on the additional responsibility. We are thrilled she is making the most of this opportunity."

Reiger will be attending ANME in Burbank, California in January to meet with vendors and customers.

"I recently attended ILS and enjoyed meeting so many new people," Reiger said. "ANME will be an exciting chance to learn more about the industry and build better relationships with our business partners."

For more information, visit Eldorado's B2B portal and follow the company on Twitter.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pjur Sponsors Düsseldorf's Sex Now Exhibition

Pjur is sponsoring Sex Now Exhibition at NRW-Forum in Düsseldorf, running through May 3, 2026.

Angelface Baddies Debuts 'Daddies for Baddies' Line

Wellness brand Angelface Baddies has introduced its new Daddies for Baddies line of men's wellness products.

Orion Debuts 'RC Vibrating Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Vibrating Butt Plug with Flexible Arms from its Anos line.

Playharda Wholesale, Pure Envy Ink European Distribution Deal

Playharda Wholesale has signed a deal with pleasure brand Pure Envy for distribution in the U.K. and Europe.

XR Brands Launches 'Creature Cocks' Line

XR Brands has introduced its new Creature Cocks collection of men's underwear.

Tenga Launches 2025 Christmas Advent Calendar

Pleasure brand Tenga has launched a 2025 Christmas Advent calendar, now available for pre-order.

The Dungeon Store Debuts 'Thing Noir' Violet Wand Attachment

The Dungeon Store has released the Thing Noir violet wand conductive e-stim accessory.

Pjur, Magasin du Nord Partner for 'Flex Area' Campaign

Pjur and retail brand Magasin du Nord have partnered for the wellness brand’s Flex Area campaign.

Kheper Releases New 'Think Like a Slut' Party Game

Kheper Games has released the new "Think Like a Slut" party game.

Honey Play Box, Creative Conceptions Ink European Distro Deal

Honey Play Box has signed a deal with Creative Conceptions for distribution in the U.K. and Europe.

Show More