Shonda Reiger Promoted to Lingerie Buyer at Eldorado

Shonda Reiger Promoted to Lingerie Buyer at Eldorado

BROOMFIELD, Colo. — Eldorado Trading Company has promoted Shonda Reiger to the position of lingerie buyer.

Reiger first joined the company's purchasing team last year as an administrative assistant, having previously worked in sales for a plastics manufacturer. In her new role, she'll be responsible for selecting lingerie products, as well as negotiating terms with vendors. She'll report directly to Director of Purchasing Jon Vogt.

"Shonda has been a huge asset to our team," said Vogt. "She has grown beyond her original role and is more than qualified to take on the additional responsibility. We are thrilled she is making the most of this opportunity."

Reiger will be attending ANME in Burbank, California in January to meet with vendors and customers.

"I recently attended ILS and enjoyed meeting so many new people," Reiger said. "ANME will be an exciting chance to learn more about the industry and build better relationships with our business partners."

For more information, visit Eldorado's B2B portal and follow the company on Twitter.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

New Kickstarter Rules Ban Fundraising for Adult Content, Products

Crowdfunding platform Kickstarter has posted new “Mature Content” rules banning projects that involve adult content and sextech.

Full Circle Expands Enhancements Collection

Full Circle has expanded its collection of performance enhancers.

Screaming O Debuts New 'Rechargeable Rings' Collection

Screaming O has introduced its new collection of rechargeable, vibrating cock rings.

Orion Debuts 'Panthera Double' Dildo From 'Beastly Cocks' Line

Orion Wholesale has introduced the new Panthera Double dildo from its Beastly Cocks line.

Xgen Debuts 'Bare by Baci' Wellness Collection

Xgen Products has introduced its Bare by Baci line of wellness products.

COTR Renews Flagship Brand Domains

COTR, Inc. has renewed its multi-year domain leases for its flagship sexual wellness brands, b-Vibe, Le Wand, and The Cowgirl.

Orion Expands Cottelli 'Lingerie,' 'Party' Lines

Orion Wholesale has introduced three new pieces from its Cottelli Party line and one from its Lingerie collection.

Court of International Trade Rejects Trump 'Replacement' Tariffs

The U.S. Court of International Trade on Thursday ruled that President Trump’s 10% global tariff under the Trade Act of 1974, imposed after the Supreme Court invalidated the administration’s broad “Liberation Day” tariff regime, is illegal — but stopped short of a nationwide injunction against the tariff.

Blush Announces Executive Appointments

Blush has announced three new executive appointments across its organization.

Williams Trading Launches 2026 'Pride' Promo, Summer Catalog

Williams Trading has launched its 2026 Summer Pride promotion and catalog.

Show More