Shonda Reiger Promoted to Lingerie Buyer at Eldorado

Shonda Reiger Promoted to Lingerie Buyer at Eldorado

BROOMFIELD, Colo. — Eldorado Trading Company has promoted Shonda Reiger to the position of lingerie buyer.

Reiger first joined the company's purchasing team last year as an administrative assistant, having previously worked in sales for a plastics manufacturer. In her new role, she'll be responsible for selecting lingerie products, as well as negotiating terms with vendors. She'll report directly to Director of Purchasing Jon Vogt.

"Shonda has been a huge asset to our team," said Vogt. "She has grown beyond her original role and is more than qualified to take on the additional responsibility. We are thrilled she is making the most of this opportunity."

Reiger will be attending ANME in Burbank, California in January to meet with vendors and customers.

"I recently attended ILS and enjoyed meeting so many new people," Reiger said. "ANME will be an exciting chance to learn more about the industry and build better relationships with our business partners."

For more information, visit Eldorado's B2B portal and follow the company on Twitter.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

UPDATED: Supreme Court Rejects Tariffs, Trump Responds

The U.S. Supreme Court on Friday ruled against the Trump administration’s sweeping tariffs, which have significantly impacted the pleasure industry, prompting the president to announce a new tariff strategy as a workaround.

Better Life Science Introduces Influencer Affiliate Program

CLIA-certified laboratory network Better Life Science has launched an affiliate and influencer program.

Nasstoys Names Meghan Beck Vice President of Sales and Operations

Nasstoys has appointed Meghan Beck as its new vice president of sales and operations.

Hankey's Toys Debuts Krave Melanin Silicone Lifecast Dildo

Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of performer Krave Melanin.

Uncover Creations Launches Product Design Competition

U.K. pleasure brand Uncover Creations has launched its second Design a Grinder product design competition.

Hot Octopuss Debuts 'Jett Turbo' Male Stimulator

Pleasure brand Hot Octopuss has introduced its new Jett Turbo male frenulum stimulator.

Fleshlight, Hentaied Team Up to Launch Product Line

Fleshlight and Hentaied have partnered to launch the new Fleshlight x Hentaied collection.

Orion Debuts New Vibrator From 'Javida' Line

Orion Wholesale has introduced a new two-function vibrator from its Javida line.

Harry Styles' 'Pleasing Yourself' Brand Restocks, Expands Product Lineup

Harry Styles’ pleasure brand Pleasing has restocked its Pleasing Yourself line of double-sided dildos and lube, and added branded apparel.

Kiiroo Introduces New Luxy Dutch Stroker

Kiiroo has debuted the new Luxy Dutch stroker sleeve from its FeelStar line.

Show More