Shonda Reiger Promoted to Lingerie Buyer at Eldorado

Shonda Reiger Promoted to Lingerie Buyer at Eldorado

BROOMFIELD, Colo. — Eldorado Trading Company has promoted Shonda Reiger to the position of lingerie buyer.

Reiger first joined the company's purchasing team last year as an administrative assistant, having previously worked in sales for a plastics manufacturer. In her new role, she'll be responsible for selecting lingerie products, as well as negotiating terms with vendors. She'll report directly to Director of Purchasing Jon Vogt.

"Shonda has been a huge asset to our team," said Vogt. "She has grown beyond her original role and is more than qualified to take on the additional responsibility. We are thrilled she is making the most of this opportunity."

Reiger will be attending ANME in Burbank, California in January to meet with vendors and customers.

"I recently attended ILS and enjoyed meeting so many new people," Reiger said. "ANME will be an exciting chance to learn more about the industry and build better relationships with our business partners."

For more information, visit Eldorado's B2B portal and follow the company on Twitter.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Liberator Introduces 'Luxe Faux-Fur' Throw Collection From 'Fascinator' Line

Liberator has debuted its Luxe Faux-Fur throw blanket collection from its Fascinator line.

XR Brands Debuts 'Jock Premium' Squirting Dildos Collection

XR Brands has introduced its Jock Premium collection of squirting, silicone dildos.

Kaotik Labs, Dildos Assorted Ink Distro Deal

Svakom’s male-focused sextech sister brand, Kaotik Labs, has signed a deal with Dildos Assorted (DA) for exclusive online distribution.

Calvista Now Shipping Tenga Products and 'Iroha' Line

Calvista has signed an Australian and New Zealand distribution deal for Tenga and its Iroha product line.

Orion Unveils 6 New Styles From 'Abierta Fina' Line

Orion Wholesale has introduced six new styles from its Abierta Fina collection.

Full Circle Debuts New Pleasure Products for 'Anal August'

Full Circle has introduced its Sparkle-LIT anal plug and My Buddy collection of rechargeable plugs.

Creator and Sexual Wellness Brand Marketplace Platform 'Teasr' Launches

Teasr, an online marketplace for creators and sexual wellness brands that focuses on live-selling and video product demonstrations, has officially launched.

B-Vibe Debuts 'Premium XXL' Collection

B-Vibe has debuted its Premium XXL collection of dildos and anal pleasure products.

Orion Debuts 'Love Balls' Collection From Cuties Line

Orion Wholesale has introduced the new Love Balls pelvic trainer collection from its Cuties line.

Lovehoney Group Resolves Patent Disputes With Maia Toys, CalExotics, Doc Johnson

Lovehoney Group announced in a statement that it has settled patent disputes with Maia Toys, CalExotics and Doc Johnson Enterprises regarding products protected by the company’s intellectual property rights.

Show More