BEVERLY HILLS, Calif. — Hustler Hollywood has officially opened its Palm Springs location at 475 E. Tahquitz Canyon Way, a short walk from Palm Canyon Drive, the city's main strip.
The new store marks the nationwide chain's 41st brick-and-mortar store in the U.S. and its 12th location in California.
The Palm Springs location is one of Hustler Hollywood's new boutique-style concept stores, rolling out in select markets across the country this year.
“It has a smaller footprint than the retailer's traditional stores and caters to a more niche clientele,” a rep explained.
Customers can shop the resort collection of fashion-forward loungewear, lingerie, swimwear and apparel. In addition, the location will offer select bath-and-body items and unique gifts.
“The store is open late, making it a perfect date night for lovers, parties of one, bachelor/bachelorettes, and festival-goers alike,” the rep added.
Vice President of Retail Philip Del Rio noted that Palm Springs is “known worldwide as a premier destination and has long been a haven for the LGBTQ+ community, a place where one can go and openly be themselves without fear of judgment or persecution. Hustler Hollywood has a history of supporting all communities through our diverse products, education and sexual wellness initiatives.”
Hustler, Del Rio added, “stands firm in our support of all people regardless of gender or sexual orientation and believes people should be free to love and be loved by whomever they want. We know we will be a wonderful addition to the city and look forward to being a part of the Palm Springs community for years to come.”
A grand-opening event weekend and a ribbon-cutting ceremony in conjunction with the Palm Springs Chamber of Commerce will take place Friday, July 22, followed by a celebratory party Saturday, July 23 from 7-10 p.m.
“While listening to a live DJ, attendees can mingle, shop, enjoy desserts and drinks, and win prizes throughout the evening,” the rep said. “One lucky winner will receive a $500 in-store shopping spree.”
The event is free and open to the public.
For more information, find Hustler Hollywood online and on Twitter.
