Beautyque NYC Expands Into Sexual Wellness With LELO Partnership

Beautyque NYC Expands Into Sexual Wellness With LELO Partnership

NEW YORK — Beautyque NYC has expanded into the sexual wellness sector with the addition of LELO as a featured brand partner, and is now offering 10 pleasure products through its 3D virtual storefront.

Sonia Khemiri, owner of the marketing platform for indie beauty brands, explained that “since we launched Beautyque NYC in May 2020, we have always believed that sexual wellness and beauty should be considered as one.

“Being at ease in our own skin and with our own bodies is paramount to complete fulfillment, either alone or as a couple,” Khemiri added.

Beautyque NYC has included intimate care products since its launch, Khemiri noted, and is now taking the next step by introducing customers to top pleasure brands as well. “We are very excited to announce that we have partnered with LELO, a brand that created a movement that is inclusive, cruelty-free, luxurious, genderless and just outstanding.”

LELO’s senior business development manager, Louise Wong, described the company as “not just a pleasure toy brand; it’s a self-care movement aimed at those who know that satisfaction transcends gender, orientation, race and age.”

Wong added that her company’s products “offer the experience of ecstasy without shame, the pleasure of discovering all the wonders of one’s body, arming our customers with confidence that leads to a fulfilled intimate life.”

Wong stressed that LELO aligns with brands and companies that “share the same synergy, and Beautyque is definitely one of those brands.”

For more information, visit Beautyque.NYC and explore its LELO offerings here.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Expands 'Cottelli Fantasy' Line

Orion Wholesale has added six new lingerie sets to its Cottelli Fantasy collection.

Je Joue to Debut Expanded 'ILY' Collection at EroSpain

Je Joue will introduce several new products from its ILY collection at the EroSpain trade show next month in Barcelona.

Magic Silk Debuts 'Daffodil Dreams' Collection

Magic Silk has introduced its new Daffodil Dreams line of lingerie.

Playboy Launches Model Search for Honey Birdette Lingerie Collab

Playboy has launched a global model search for the face of the company's exclusive collaboration with lingerie brand Honey Birdette.

Xgen Expands Distro Deal With East Coast News

Xgen Products has expanded its distribution deal with East Coast News (ECN), with the latter now carrying the Lapdance Lingerie and Envy Menswear lines.

Orion Debuts 'Beasty' Jumpsuit

Orion Wholesale has introduced its new Beasty Suits reptilian role-playing jumpsuit.

Eldorado to Host 'Virtual Elevation' Webinar With Lovehoney

Eldorado Trading will host its next "Virtual Elevation," a live, private webinar for retailers, featuring Lovehoney Group's John Marinello and Kim Card, and Eldorado Marketing Director Nathan Morimitsu, on April 23 at noon PDT.

Sportsheets Expands 'Shadow' Collection

Sportsheets has expanded the Shadow collection from its Sex & Mischief line of BDSM gear.

COTR Acquires Together Brand

COTR, Inc. has acquired the assets and distribution rights of pleasure brand Together.

Show More