LONDON — Rocks-Off will launch its new SugarBoo range of battery-powered and rechargeable products at the ANME Founders show this week.
"We are really pleased and looking forward to being able to meet our customers face to face this year. Traditionally we always like to bring new options to market for trade events, and this year will be no different," said Sales Director Sham Galoria. "SugarBoo is a great range designed to fit in with current trends for products that niche with SWB, wellness and mainstream markets, as well as delivering great price points to our customers and the end user."
Galoria called the new range "an absolute winner," and noted that it includes "some inventory heroes, with stunning versions of the 10-function RO 90 and 140s. We’ve given them beautiful finishes; that really encourages engagement to touch and play. The packaging has also had a lot of thought and time put into it as we wanted the products to reach out to all markets and demographics."
SugarBoo will offer 18 SKUs of both battery and rechargeable products, from bullets to vibrating C-spot suction toys, packed in a range of vibrant and soft pastel colorways.
"The last two years have been challenging on a number of levels. With the ongoing global rise in the cost of living, we wanted to bring products that deliver on a number of levels, to not only encourage and promote mental and sexual prosperity but also be competitively priced without cutting back on presentation and enjoyment," Galoria added.
After this week's initial ANME launch, further rollouts are planned for August and September.
Rocks-Off will be exhibiting at ANME stands F3 and F4 at the Marriott Burbank Airport hotel through Wednesday.
Visit Rocks-Off.com and direct inquiries to sue@rocks-off.com.
