LOS ANGELES — U.K.-based online retailer Lovehoney Group has expanded its distribution deal with Australian adult toy wholesaler Sugar and Sas.
Under the new agreement, Sugar and Sas will hold exclusive distribution rights for the Womanizer and Romp brands in Australia. The company will continue distributing We-Vibe, another Lovehoney Group brand.
"We are thrilled to have appointed Sugar and Sas as our exclusive distributor for Womanizer products in Australia," said Lovehoney Group Oceania account manager Vicki Freind. "Their passion for customer service and expertise in the industry makes them the perfect partner to help us grow this exciting brand."
Jo Radnidge, general manager at Sugar and Sas, noted that We-Vibe "continues to be a true success story in Australia, so we are thrilled to incorporate Womanizer and Romp into the planning for the Australian market. There are exciting new developments coming and we look forward to working closely with the Lovehoney Group to include the Australian market in the success of these globally leading brands."
Linda Zerella, CEO of Australasian Adult Product Distributors, likewise expressed enthusiasm over her company's continuing relationship with Lovehoney as exclusive distributor for the company's Fifty Shades Of Grey and Happy Rabbit brands.
"We have a great relationship and look forward to the new partnership with WOW Tech," she said.
Lovehoney merged with WOW Tech in August 2021 to form Lovehoney Group, one of the world’s largest sextech suppliers. The merged company's portfolio includes Womanizer, We-Vibe, Desire by Lovehoney, Arcwave, Orctan, Romp, Happy Rabbit, Fifty Shades of Grey and Lovehoney Lingerie.
